You have just founded your company, or you are planning on starting your company soon. You know you need to be on social media, but you do not know where to begin. So many options are available but how can you best approach them and which ones are right for your brand? In this social media for startups blog post, I describe where you can begin. Continue Reading →
Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →
You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content. Continue Reading →