As I told you last week, I am interested in running an Instagram contest. There was one topic I only discussed briefly: how to pick a winner. I learned that there are several ways that you can approach this important part of the contest. In this blog post, I list several methods of picking a winner as well as their benefits or drawbacks. Continue Reading →
I have been enjoying my Instagram business account for a while now. It has been going fairly well since I started using it about two years ago. I want to do something back for my followers while simultaneously trying to grow my account and boost engagement. A contest is something I have been thinking about, but since it would be the first time, I want to be prepared. What are the dos and don’ts when it comes to an Instagram contest? What rules should you follow? What are the best practices? I have researched it and want to share with you what I found. Continue Reading →
If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is it, how can your brand benefit from it, how can your brand best approach Facebook Stories, and what are some best practices? This blog post will tell you all about it. Continue Reading →
Een tijdje terug heb ik een blog uitgebracht over hoe je Facebook Stories zakelijk kunt gebruiken. Deze was geschreven in het Engels, dus het leek me handig om de informatie ook in het Nederlands aan te bieden. Als je degene bent die de socialmediakanalen van je bedrijf beheert, dan kun je weleens overweldigd raken door alle nieuwe apps of functies. Facebook Stories is een van die modernere functies op een platform dat je mogelijk al jaren gebruikt. Wat is het, hoe kan je bedrijf hiervan profiteren, hoe kan je bedrijf het beste omgaan met Facebook Stories en wat zijn bekende best practices? Dit artikel gaat je er alles over vertellen. Continue Reading →
Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness. Getting more followers as a business means that you could get more engagement, more traffic, and indeed, more sales. In this blog post, I will show you how your brand can use sponsored posts on Instagram, how to create them, when you should use them, and how they are different from other types of Instagram Ads. Continue Reading →
Two weeks ago, I explained how to best use hashtags on the most popular social media sites. I discussed Facebook, but as with LinkedIn, it stands out in hashtag use. It seems like hashtags on Facebook are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on Facebook. Below, I examine hashtag use on Facebook by looking at research and expert opinions. Continue Reading →
Social media marketing is an absolute must in any marketing strategy. As you can read in Social Media Examiner’s 2018 Social Media Marketing Industry Report, 87% of marketers believe that social media has helped them grow their exposure. Also, 78% of marketers saw a rise in their traffic and 53% of them think their sales improved through social media marketing activities. As you can see, no company in this world can afford to ignore it. If you are in charge of social media marketing, this list of 24 social media marketing tips for your business comes in handy. Continue Reading →
Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →
You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content. Continue Reading →
Marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of marketers who set goals actually achieve them. That is why you need a documented social media strategy. Creating a documented social media strategy focused on processes and goals will improve your results. Here, you will find everything you need to plan your work and work your plan. Continue Reading →