In The Ultimate Guide to Hashtags on Instagram, I only focused on hashtags on Instagram as, at that time, I specifically wanted to grow my Instagram account. As social media is always changing, I thought it would be a good idea to publish an ultimate guide to hashtags on popular social media sites. The websites I include are Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Continue Reading →
If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is it, how can your brand benefit from it, how can your brand best approach Facebook Stories, and what are some best practices? This blog post will tell you all about it. Continue Reading →
Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness. Getting more followers as a business means that you could get more engagement, more traffic, and indeed, more sales. In this blog post, I will show you how your brand can use sponsored posts on Instagram, how to create them, when you should use them, and how they are different from other types of Instagram Ads. Continue Reading →
A few weeks ago, I explained how to best use hashtags on the most popular social media sites. LinkedIn stands out in hashtag use, though. It seems like hashtags on LinkedIn are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on LinkedIn. Here, I examine hashtag use on LinkedIn by looking at current research and expert opinions. Continue Reading →
Two weeks ago, I explained how to best use hashtags on the most popular social media sites. I discussed Facebook, but as with LinkedIn, it stands out in hashtag use. It seems like hashtags on Facebook are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on Facebook. Below, I examine hashtag use on Facebook by looking at research and expert opinions. Continue Reading →
Social media marketing is an absolute must in any marketing strategy. As you can read in Social Media Examiner’s 2018 Social Media Marketing Industry Report, 87% of marketers believe that social media has helped them grow their exposure. Also, 78% of marketers saw a rise in their traffic and 53% of them think their sales improved through social media marketing activities. As you can see, no company in this world can afford to ignore it. If you are in charge of social media marketing, this list of 24 social media marketing tips for your business comes in handy. Continue Reading →
Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful. Continue Reading →
Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →
As it is December, it is a great time to look back at 2018 and see what we have learned in the field of translation. Translations are key to international business and so, I want to share with you what my most popular translation blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. Continue Reading →
As it is December, it is a great time to look back at 2018 and see what we have learned in the field of social media. This ever-changing field is so important to us entrepreneurs and freelancers and so, I want to share with you what my most popular social media blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →