It is the end of the year, and so I want to look back on some of the most popular blog posts I have written. Here, you will find the 18 most popular social media blog posts of 2019. I have divided them into five categories: general, YouTube, Facebook, LinkedIn, and Instagram. Continue Reading →
It is the end of the year, and so I want to look back on some of the most popular blog posts I have written. Here, you will find the 26 most popular digital marketing blog posts of 2019. I have divided them into four categories: miscellaneous, SEO, content marketing, and social media Continue Reading →
You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at all. I wanted to highlight a 24-hour giveaway, but Instagram’s review process took longer than those twenty-four hours! A third try, where I did not have a time limit, did work out nicely.
Still, these three tries made me ask how I can do a better job with Instagram ads. Therefore, in this blog post, I dive into the best practices of Instagram ads. First, I want to show a recent change in these ads, so you have all the relevant information before you starting developing an ad strategy. Continue Reading →
You have just founded your company, or you are planning on starting your company soon. You know you need to be on social media, but you do not know where to begin. So many options are available but how can you best approach them and which ones are right for your brand? In this social media for startups blog post, I describe where you can begin. Continue Reading →
Recently, I learned that Instagram is experimenting with removing the like count feature in seven countries. If you search for information about this change, you will find articles with titles containing phrases like ‘remove the pressure,’ ‘turning point,’ and ‘shift tactics.’ Something as small as removing a like count appears to move people to question big strategies. Wasn’t the like count supposed to be a vanity metric? In this blog post, I examine what the Instagram like count removal could mean for entrepreneurs and influencers. Continue Reading →
I am not going to lie. Sometimes, I am very jealous of the way people write their Instagram captions. Are there more important things in life? For sure! Still, I would not mind improving my caption game. Instagram captions can be a powerful tool that can make or break your post. Therefore, I am examining Instagram caption best practices in this blog post. If you are using your Instagram account for business purposes too, you can learn from these experts how you can skyrocket engagement and reach your set goals. Continue Reading →
For the past two weeks, I have been researching the best practices of Instagram contests as I am planning to hold one in a few weeks. Two weeks ago, I examined Instagram contests in general. Last week, I explored how to pick a winner best. This week, I want to examine the ways that you can announce the winner of your Instagram contest. Announcing the winner seems like the fun part to me! Continue Reading →
As I told you last week, I am interested in running an Instagram contest. There was one topic I only discussed briefly: how to pick a winner. I learned that there are several ways that you can approach this important part of the contest. In this blog post, I list several methods of picking a winner as well as their benefits or drawbacks. Continue Reading →
I have been enjoying my Instagram business account for a while now. It has been going fairly well since I started using it about two years ago. I want to do something back for my followers while simultaneously trying to grow my account and boost engagement. A contest is something I have been thinking about, but since it would be the first time, I want to be prepared. What are the dos and don’ts when it comes to an Instagram contest? What rules should you follow? What are the best practices? I have researched it and want to share with you what I found. Continue Reading →
In The Ultimate Guide to Hashtags on Instagram, I only focused on hashtags on Instagram as, at that time, I specifically wanted to grow my Instagram account. As social media is always changing, I thought it would be a good idea to publish an ultimate guide to hashtags on popular social media sites. The websites I include are Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Continue Reading →