Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →

Why They Do Not Share Your Post and How They Will

You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content. Continue Reading →

3 Things Word-of-Mouth Marketing Is NOT

How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word-of-mouth marketing and be more referable. You might notice that just by having a good attitude and a little knowledge about what you are selling can work in your favor. You may have also noticed that putting in a little elbow grease has provided you with a few good online reviews. You can do more though, which you will find in this blog post. However, three common misconceptions are demystified first. Then, you will find six steps that can help enhance your word-of-mouth marketing. Continue Reading →

The Ultimate Guide to a Perfect Social Media Strategy

Marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of marketers who set goals actually achieve them. That is why you need a documented social media strategy. Creating a documented social media strategy focused on processes and goals will improve your results. Here, you will find everything you need to plan your work and work your plan. Continue Reading →

How to Find Inspiration for Content Creation When You Are Tired

Finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. Content is important because it fuels our SEO initiatives, social media feeds, and advocacy marketing efforts. If you are hitting the wall with your content schedule, do not worry too much. Even if you feel uninspired, there are easy ways to get inspired again. Here is how! Continue Reading →

A Quick Guide on How to Use Ads in Facebook Messenger

I recently came across an article about an advertisement option that I was not familiar with. I wanted to share it with you so that you know it is out there for your business too. Apparently, ads in Facebook Messenger can drive real results. In this blog, you will find a quick guide on using ads in Facebook Messenger. Continue Reading →

How Can Current Digital Marketing Trends Help the Entrepreneur?

Online marketing has changed a lot over the last few years so what worked for you last year might not work for you this year. One of your jobs as an entrepreneur is to keep up with this change. Your ability to create leads comes down to building trust and intimacy with those who need you the most and convincing them you are the most relevant choice. This might be overwhelming though. Consequently, in this blog post, I will discuss ten current digital marketing trends and what they mean for entrepreneurs. Continue Reading →

The 7 Most Read Social Media Blogs of 2017

Social media is a topic that I love researching because as an online entrepreneur in this digital age, staying up to date in this field is of utmost importance. For instance, I only started using a business account on Instagram this year because I finally had the right idea for it. I also love sharing what I have found and given the number of readers these blogs have seen, you appreciate that. This list of most read social media blogs includes dark social, video, Instagram, and much more. Find it here! Continue Reading →

The Ultimate Guide to Hashtags on Instagram

Are you using Instagram to grow your company? Instagram has great potential for entrepreneurs but sometimes, it is hard to find the best relevant hashtags to use and reach the widest audience possible. Instagram offers suggestions for hashtags as you type, which is great, but this option has its limits. What is an entrepreneur to do? In this ultimate guide, you will find tips and tools for hashtags on Instagram, allowing you to grow the reach of your posts and, ultimately, your company. Continue Reading →