Hashtags on LinkedIn: How to Use Them

A few weeks ago, I explained how to best use hashtags on the most popular social media sites. LinkedIn stands out in hashtag use, though. It seems like hashtags on LinkedIn are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on LinkedIn. Here, I examine hashtag use on LinkedIn by looking at current research and expert opinions. Continue Reading →

Hashtags on Facebook: Should You Use Them?

Two weeks ago, I explained how to best use hashtags on the most popular social media sites. I discussed Facebook, but as with LinkedIn, it stands out in hashtag use. It seems like hashtags on Facebook are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on Facebook. Below, I examine hashtag use on Facebook by looking at research and expert opinions. Continue Reading →

The Best Social Media Marketing Tips for Your Business

Social media marketing is an absolute must in any marketing strategy. As you can read in Social Media Examiner’s 2018 Social Media Marketing Industry Report, 87% of marketers believe that social media has helped them grow their exposure. Also, 78% of marketers saw a rise in their traffic and 53% of them think their sales improved through social media marketing activities. As you can see, no company in this world can afford to ignore it. If you are in charge of social media marketing, this list of 24 social media marketing tips for your business comes in handy. Continue Reading →

Top 10 Instagram Trends You Should Follow Now

Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful. Continue Reading →

How Should the Entrepreneur Use Instagram Stories in 2019?

Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →

4 of the Most Popular Translation Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of translation. Translations are key to international business and so, I want to share with you what my most popular translation blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. Continue Reading →

8 of the Most Popular Social Media Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of social media. This ever-changing field is so important to us entrepreneurs and freelancers and so, I want to share with you what my most popular social media blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

25+ of the Most Popular Marketing Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of marketing. This ever-changing field is so important to us entrepreneurs and freelancers. Last week, I focused on digital marketing specifically, but this is not the only aspect of marketing I discussed. So, below, I want to share with you what my most popular marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →