Top 10 Instagram Trends You Should Follow Now

Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful. Continue Reading →

How Should the Entrepreneur Use Instagram Stories in 2019?

Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →

4 of the Most Popular Translation Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of translation. Translations are key to international business and so, I want to share with you what my most popular translation blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. Continue Reading →

8 of the Most Popular Social Media Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of social media. This ever-changing field is so important to us entrepreneurs and freelancers and so, I want to share with you what my most popular social media blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

25+ of the Most Popular Marketing Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of marketing. This ever-changing field is so important to us entrepreneurs and freelancers. Last week, I focused on digital marketing specifically, but this is not the only aspect of marketing I discussed. So, below, I want to share with you what my most popular marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →

Why They Do Not Share Your Post and How They Will

You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content. Continue Reading →

3 Things Word-of-Mouth Marketing Is NOT

How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word-of-mouth marketing and be more referable. You might notice that just by having a good attitude and a little knowledge about what you are selling can work in your favor. You may have also noticed that putting in a little elbow grease has provided you with a few good online reviews. You can do more though, which you will find in this blog post. However, three common misconceptions are demystified first. Then, you will find six steps that can help enhance your word-of-mouth marketing. Continue Reading →

The Ultimate Guide to a Perfect Social Media Strategy

Marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of marketers who set goals actually achieve them. That is why you need a documented social media strategy. Creating a documented social media strategy focused on processes and goals will improve your results. Here, you will find everything you need to plan your work and work your plan. Continue Reading →

How to Find Inspiration for Content Creation When You Are Tired

Finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. Content is important because it fuels our SEO initiatives, social media feeds, and advocacy marketing efforts. If you are hitting the wall with your content schedule, do not worry too much. Even if you feel uninspired, there are easy ways to get inspired again. Here is how! Continue Reading →