No Personal Branding Needed – The Entrepreneur Can Win Another Way

I have fallen in the trap of thinking I need to spend time on personal branding too. In fact, I have written a blog post listing tips and a blog post about the reasons why. Most of the blog posts you see written about personal branding focus on social media. I think by now, more and more people realize that social media can come in handy but that they are not real life. The negative consequences that social media and its vanity metrics can have on one’s mental health are highlighted increasingly more. Yes, you can look good on social media, but people do not necessarily buy that self-created image anymore. What can you do as an entrepreneur to keep winning? Two authors have recently argued that no personal branding is required. What a relief. Continue Reading →

Entrepreneur, Focus on Your Personal Brand This Year

When it comes to being a truly innovative entrepreneur, having a personalized online footprint is essential to your business strategy. An effective personal brand can help build new relationships and get you noticed by a new customer. It can help you build community, establish your authority, and make you more money. This blog addresses four reasons why you should focus on your personal brand as an entrepreneur this year, fourteen ways to enhance your personal brand, and four mistakes to avoid. Continue Reading →