Whether you like it or not, influencers are here to stay. Social influencers are essential in internet marketing. It may be hard to find what the perfect influencer is for your brand so, in this blog post, you will find what influencer not to choose and four considerations for when you are looking for an influencer. Continue Reading →
Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →
How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word-of-mouth marketing and be more referable. You might notice that just by having a good attitude and a little knowledge about what you are selling can work in your favor. You may have also noticed that putting in a little elbow grease has provided you with a few good online reviews. You can do more though, which you will find in this blog post. However, three common misconceptions are demystified first. Then, you will find six steps that can help enhance your word-of-mouth marketing. Continue Reading →
Finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. Content is important because it fuels our SEO initiatives, social media feeds, and advocacy marketing efforts. If you are hitting the wall with your content schedule, do not worry too much. Even if you feel uninspired, there are easy ways to get inspired again. Here is how! Continue Reading →
Ever since I started adding vlogs to my blogs at Meemoeder.com, a world of opportunities has opened up to me. I have noticed more engagement, more invites to events and interviews, and an overall better brand awareness. Video is here to stay so the entrepreneur should embrace it and follow the current video marketing trends to make the most out of it.
This blog will first give you some new statistics so you know how important it is for you to add video to your marketing mix ASAP and then, it will discuss the video marketing trends. Continue Reading →
Online marketing has changed a lot over the last few years so what worked for you last year might not work for you this year. One of your jobs as an entrepreneur is to keep up with this change. Your ability to create leads comes down to building trust and intimacy with those who need you the most and convincing them you are the most relevant choice. This might be overwhelming though. Consequently, in this blog post, I will discuss ten current digital marketing trends and what they mean for entrepreneurs. Continue Reading →
Given the impact promotional products can have on your sales efforts in this digital age, it is good to revisit the topic. Therefore, in this blog, you will find the latest info on 6 things you should do to make the most out of your company’s promotional products and 3 things that you should not do. Continue Reading →
According to Ignite, lead generation is the method of generating interest in your product or service from potential customers. However, 80% of marketers report that their lead generation efforts are only slightly or somewhat effective. Therefore, it is high time to list some tips that will help you quickly improve your lead generation. This blog focuses on social media and blogging for lead generation as well as lead generation fails. Continue Reading →
So many articles are written about buyer personas that it might be overwhelming for the entrepreneurs and marketers who are just starting. For this blog, I have read many recent articles and I will list the most important information here. This way, you know what a buyer persona is, why creating buyer personas is important, how you can create them, and where to get information without having to read all those different articles. Continue Reading →
In this blog, you will find explanations of what evergreen content and topical content are. You will also find ways in which topical content and evergreen content are useful. Continue Reading →