Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness. Getting more followers as a business means that you could get more engagement, more traffic, and indeed, more sales. In this blog post, I will show you how your brand can use sponsored posts on Instagram, how to create them, when you should use them, and how they are different from other types of Instagram Ads. Continue Reading →
Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful. Continue Reading →
Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →
There are currently over 1 billion Instagram accounts active every single month, with 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram. As a business owner, you absolutely should be on Instagram. In this blog post, you will learn five ways to establish a consistent brand presence on Instagram as well as sixteen killer hacks and features. Continue Reading →
To celebrate one billion users and in an apparent effort to challenge YouTube for video supremacy, Instagram has launched a brand new, long-form video format called Instagram TV (IGTV). Now you can deliberately waste hours of your time consuming video and only video, just like you do on YouTube. In this blog, you will learn what IGTV is and how it works, find out what IGTV means for an entrepreneur, and find 3 questions to ask yourself before using IGTV. Continue Reading →
Are you using Instagram to grow your company? Instagram has great potential for entrepreneurs but sometimes, it is hard to find the best relevant hashtags to use and reach the widest audience possible. Instagram offers suggestions for hashtags as you type, which is great, but this option has its limits. What is an entrepreneur to do? In this ultimate guide, you will find tips and tools for hashtags on Instagram, allowing you to grow the reach of your posts and, ultimately, your company. Continue Reading →
I have only recently registered a business account on Instagram. As a company, you should not be on every social media website just for the sake of being on it as you should keep your account interesting with a steady stream of high-quality content. That requires time and effort.
I have compiled a list of 20 tips from 4 articles. There was much overlap, but there were also new ideas in each and every one of them. Continue Reading →