Instagram Ads: Best Practices for Beginners

You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at all. I wanted to highlight a 24-hour giveaway, but Instagram’s review process took longer than those twenty-four hours! A third try, where I did not have a time limit, did work out nicely.
Still, these three tries made me ask how I can do a better job with Instagram ads. Therefore, in this blog post, I dive into the best practices of Instagram ads. First, I want to show a recent change in these ads, so you have all the relevant information before you starting developing an ad strategy. Continue Reading →

Your Instagram Like Count Might be Removed. Now What?

Recently, I learned that Instagram is experimenting with removing the like count feature in seven countries. If you search for information about this change, you will find articles with titles containing phrases like ‘remove the pressure,’ ‘turning point,’ and ‘shift tactics.’ Something as small as removing a like count appears to move people to question big strategies. Wasn’t the like count supposed to be a vanity metric? In this blog post, I examine what the Instagram like count removal could mean for entrepreneurs and influencers. Continue Reading →

Ways to Announce the Winner of Your Instagram Contest

For the past two weeks, I have been researching the best practices of Instagram contests as I am planning to hold one in a few weeks. Two weeks ago, I examined Instagram contests in general. Last week, I explored how to pick a winner best. This week, I want to examine the ways that you can announce the winner of your Instagram contest. Announcing the winner seems like the fun part to me! Continue Reading →

Top 10 Instagram Trends You Should Follow Now

Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful. Continue Reading →

How Should the Entrepreneur Use Instagram Stories in 2019?

Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →