Why You Should Be Updating Your Evergreen Content

The first time I wrote about evergreen content was in 2015 when I described how to write it. A few months later, I created an ultimate evergreen marketing guide for entrepreneurs. Then in 2017, I gave you a list of evergreen content ideas, but I also shared with you why sometimes, it is useful to choose topical content over the evergreen kind. As you can tell, all these posts focus on the creation side of the story. This month, I learned about the maintenance side, and I wish to share with you what I learned about updating your evergreen content. Continue Reading →