Blog or Podcast: What Best Helps the Entrepreneur?

For my translation agency, I am used to blogging. For my other company Meemoeder.com, I have added vlogging to the marketing mix and started a YouTube channel. It allows me to reach my audience in different ways. However, in the area that I work in, I encounter many podcasters, as well. I never listen to podcasts myself. I have been on several podcasts as a guest, though, as I understand their media coverage can help me. It does make me curious about the benefits for entrepreneurs from the host’s perspective. Is podcasting a good move for entrepreneurs raising brand awareness or do the benefits not outweigh the effort and costs? So, blog or podcast?
True, this could be a richer question as it leaves out video marketing and offline media, among other things. For the sake of clarity, I want to break the topic down to these two marketing forms. Here, I examine what the experts have to say about the blog or podcast question and how easy (or not) it is to start a podcast. Also, I found some tips for being on the other side of the podcast: how to be a good podcast guest. So, if you think podcasts require too much effort to create, but you are convinced of their merits, you can learn how to become a good guest and make money off podcasts that way. Continue Reading →

Your Instagram Like Count Might be Removed. Now What?

Recently, I learned that Instagram is experimenting with removing the like count feature in seven countries. If you search for information about this change, you will find articles with titles containing phrases like ‘remove the pressure,’ ‘turning point,’ and ‘shift tactics.’ Something as small as removing a like count appears to move people to question big strategies. Wasn’t the like count supposed to be a vanity metric? In this blog post, I examine what the Instagram like count removal could mean for entrepreneurs and influencers. Continue Reading →

How Should the Entrepreneur Use Instagram Stories in 2019?

Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →

4 of the Most Popular Translation Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of translation. Translations are key to international business and so, I want to share with you what my most popular translation blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. Continue Reading →

15 of the Most Popular Entrepreneurship Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of entrepreneurship. What are the best tips, tricks, and hacks that the entrepreneur can use? I want to share with you what my most popular entrepreneurship blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. Continue Reading →

25+ of the Most Popular Marketing Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of marketing. This ever-changing field is so important to us entrepreneurs and freelancers. Last week, I focused on digital marketing specifically, but this is not the only aspect of marketing I discussed. So, below, I want to share with you what my most popular marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

16 Killer Instagram Hacks and Features for the Entrepreneur

There are currently over 1 billion Instagram accounts active every single month, with 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram. As a business owner, you absolutely should be on Instagram. In this blog post, you will learn five ways to establish a consistent brand presence on Instagram as well as sixteen killer hacks and features. Continue Reading →

20 Powerful Google Chrome Extensions for Entrepreneurs

Many lists are available if you are looking for Google Chrome extensions that can make your life easier. I kid you not, there is even a list of Google Chrome extensions that can make your Netflix experience much better, including flipping the screen sideways for when you are binge-watching in bed. These are the Google Chrome extensions that I feel make an entrepreneur’s life much better. Continue Reading →

7 Big Obstacles to Repeat Business You Should Avoid

Every day, businesses are pouring all their resources into attracting new customers while neglecting the customers they already have. They are missing out on a huge opportunity because current customers are far easier to re-engage and resell to. Are you not selling enough to current customers? The following obstacles might be the reasons why. Overcome them and you might be able to sell a lot more! Continue Reading →