About a month ago, I talked about how email marketing is vastly outperforming every other marketing channel when you look at ROI. I thought I’d expand this blog post to the entire field of content marketing and see what the current content marketing trends are. After all, content marketing is in a constant state of evolution. Continue Reading →
Whether you like it or not, influencers are here to stay. Social influencers are essential in internet marketing. It may be hard to find what the perfect influencer is for your brand so, in this blog post, you will find what influencer not to choose and four considerations for when you are looking for an influencer. Continue Reading →
Usually, we read that long-form content is the way to go for brands trying to establish a good ranking for their website. Interestingly enough, I found a study that says that long-form content might not be a good idea. In this blog post, I gather the statistics you might be familiar with and present the study’s findings. I will end with a suggestion. That way, you will have all the information you need when creating your content calendar. Continue Reading →
Unless you have been living under a rock since the Internet came around, you know what memes are. However, marketers have a really difficult time finding ways to use them. When companies use memes, they sometimes work but most of the time, they fall flat. Despite the pitfalls, using memes in digital marketing offers some unique benefits. This blog post lists 9 tips on how to go viral with meme marketing. Continue Reading →
As I have said before, finding inspiration for your content creation can be a little tricky. No matter how much you love writing for your blog, you will come across a time where you will feel completely drained of ideas on what to write next. This is perfectly normal and it can happen to any content creator. In order to help you keep track of your content creation, here are twelve of the best and most effective ways to find blogging inspiration. Plus, you may find some bonus tips. Continue Reading →
You want to plan digital content efficiently but it is not always an easy task and it can be a very time-consuming process. After all, you want to present your audience with high-quality content on a regular basis. How can you best do this? In this blog post, you will find several steps and tools that can help you. Continue Reading →
Finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. Content is important because it fuels our SEO initiatives, social media feeds, and advocacy marketing efforts. If you are hitting the wall with your content schedule, do not worry too much. Even if you feel uninspired, there are easy ways to get inspired again. Here is how! Continue Reading →
Ever since I started adding vlogs to my blogs at Meemoeder.com, a world of opportunities has opened up to me. I have noticed more engagement, more invites to events and interviews, and an overall better brand awareness. Video is here to stay so the entrepreneur should embrace it and follow the current video marketing trends to make the most out of it.
This blog will first give you some new statistics so you know how important it is for you to add video to your marketing mix ASAP and then, it will discuss the video marketing trends. Continue Reading →
Online marketing has changed a lot over the last few years so what worked for you last year might not work for you this year. One of your jobs as an entrepreneur is to keep up with this change. Your ability to create leads comes down to building trust and intimacy with those who need you the most and convincing them you are the most relevant choice. This might be overwhelming though. Consequently, in this blog post, I will discuss ten current digital marketing trends and what they mean for entrepreneurs. Continue Reading →
As a solopreneur, it can be difficult to wear so many hats without feeling overwhelmed. It is a fact that, as a solopreneur, everything you do will likely be alone or with very little help, at least in the beginning. That means you will also have to face digital marketing challenges by yourself. Fret not! This blog shows you how you can confidently approach digital marketing as a solopreneur in seven steps. Continue Reading →