When I founded my translation agency in 2011, I had only graduated a few weeks earlier. I had no income yet. Starting a business always costs money, but if you hardly have a budget, you have to be creative. Therefore, in this blog post, I give you tips on how to start a business on a budget. Continue Reading →
Social media marketing is an absolute must in any marketing strategy. As you can read in Social Media Examiner’s 2018 Social Media Marketing Industry Report, 87% of marketers believe that social media has helped them grow their exposure. Also, 78% of marketers saw a rise in their traffic and 53% of them think their sales improved through social media marketing activities. As you can see, no company in this world can afford to ignore it. If you are in charge of social media marketing, this list of 24 social media marketing tips for your business comes in handy. Continue Reading →
If you want to learn how you can grow your business with video, this blog post might help you. You will find out why video is such a powerful and cost-effective medium, and you will find a list of 10 ways to grow your business with video. Continue Reading →
Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →
Every day, businesses are pouring all their resources into attracting new customers while neglecting the customers they already have. They are missing out on a huge opportunity because current customers are far easier to re-engage and resell to. Are you not selling enough to current customers? The following obstacles might be the reasons why. Overcome them and you might be able to sell a lot more! Continue Reading →
On October 26, 2017, OUTstanding and Financial Times presented the 2017 OUTstanding & FT Leading LGBT+ & Ally Executives lists, which consist of the lists ‘2017 Leading 100 LGBT+ Executives,’ ‘2017 Leading 50 Ally Executives,’ ‘Top 50 LGBT+ Future Leaders’ and ‘2017 Top 20 LGBT+ Public Sector Executives.’ These lists are important because, as OUTstanding says, “We need to prove to the world that you will not be held back or live in fear of discrimination because of who you are. Our lists go a tremendous way in normalizing the experience of being LGBT+ in the workplace.” Find out who the 100 out and proud LGBT+ heroes are here Continue Reading →
there are so many reasons why you should be blogging. Just type in ‘blogging reasons’ in a search machine and you will find thousands of articles telling you why you should be blogging. Rather than being original this week, I want to create an ultimate list for you, so you do not have to read all those articles. If you are an entrepreneur and you have not started blogging for your business yet, this ultimate list should persuade you, even if you are a bit afraid of starting. Continue Reading →
A Fascinating Example of Social Business Last year, I wrote a blog called ‘How to Start a Social Business’ as I was interested in the concept of starting a business without making Continue Reading →
How to Stay Sane and be Successful as a Solopreneur If you are a solopreneur, you wear many hats. You may hire some freelancers to do some work for you, Continue Reading →
10 Ridiculous Ways How NOT to Start a Business You will find tons of blogs, articles, websites, and books telling you exactly how to start a business. They will tell Continue Reading →