Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →

7 Big Obstacles to Repeat Business You Should Avoid

Every day, businesses are pouring all their resources into attracting new customers while neglecting the customers they already have. They are missing out on a huge opportunity because current customers are far easier to re-engage and resell to. Are you not selling enough to current customers? The following obstacles might be the reasons why. Overcome them and you might be able to sell a lot more! Continue Reading →

100 Out and Proud Heroes of the Business World (2017)

On October 26, 2017, OUTstanding and Financial Times presented the 2017 OUTstanding & FT Leading LGBT+ & Ally Executives lists, which consist of the lists ‘2017 Leading 100 LGBT+ Executives,’ ‘2017 Leading 50 Ally Executives,’ ‘Top 50 LGBT+ Future Leaders’ and ‘2017 Top 20 LGBT+ Public Sector Executives.’ These lists are important because, as OUTstanding says, “We need to prove to the world that you will not be held back or live in fear of discrimination because of who you are. Our lists go a tremendous way in normalizing the experience of being LGBT+ in the workplace.” Find out who the 100 out and proud LGBT+ heroes are here Continue Reading →

The Ultimate List of Reasons Why You Should be Blogging

there are so many reasons why you should be blogging. Just type in ‘blogging reasons’ in a search machine and you will find thousands of articles telling you why you should be blogging. Rather than being original this week, I want to create an ultimate list for you, so you do not have to read all those articles. If you are an entrepreneur and you have not started blogging for your business yet, this ultimate list should persuade you, even if you are a bit afraid of starting. Continue Reading →