Blog or Podcast: What Best Helps the Entrepreneur?

For my translation agency, I am used to blogging. For my other company, I have added vlogging to the marketing mix and started a YouTube channel. It allows me to reach my audience in different ways. However, in the area that I work in, I encounter many podcasters, as well. I never listen to podcasts myself. I have been on several podcasts as a guest, though, as I understand their media coverage can help me. It does make me curious about the benefits for entrepreneurs from the host’s perspective. Is podcasting a good move for entrepreneurs raising brand awareness or do the benefits not outweigh the effort and costs? So, blog or podcast?
True, this could be a richer question as it leaves out video marketing and offline media, among other things. For the sake of clarity, I want to break the topic down to these two marketing forms. Here, I examine what the experts have to say about the blog or podcast question and how easy (or not) it is to start a podcast. Also, I found some tips for being on the other side of the podcast: how to be a good podcast guest. So, if you think podcasts require too much effort to create, but you are convinced of their merits, you can learn how to become a good guest and make money off podcasts that way. Continue Reading →

Blogging Dead? Here Are 5 Reasons Why It Is Not

Every so often the internet world goes crazy for new technology, and people question whether or not blogging is still worthwhile. No, blogging is still not dead. A blog is more than just an easy way to talk to your customers. It is a goldmine in terms of brand awareness, trust-building, online reputation, user engagement, and SEO. This blog post offers five reasons why blogging is still alive and kicking. Continue Reading →

12 Effective Ways to Find Blogging Inspiration

As I have said before, finding inspiration for your content creation can be a little tricky. No matter how much you love writing for your blog, you will come across a time where you will feel completely drained of ideas on what to write next. This is perfectly normal and it can happen to any content creator. In order to help you keep track of your content creation, here are twelve of the best and most effective ways to find blogging inspiration. Plus, you may find some bonus tips. Continue Reading →

Why They Do Not Share Your Post and How They Will

You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content. Continue Reading →

How to Boost Blog Traffic Without Writing a New Post

Recently, I have read an interesting article about how you can boost blog traffic without writing a new post. I write blogs mainly as a way to continue to learn as an entrepreneur and because it drives traffic to my website. Still, sometimes, I have a really busy week full of deadlines and it can be daunting to take the time to learn about a certain topic and share that with you. Hearing that “more content means more traffic” might not be relevant anymore is a new concept to me. In this blog, you will find 6 ways to boost blog traffic without writing a new post. Continue Reading →

Bloggers Fail Because of These 18 Simple Reasons

When people tell you blogging is easy, you can simply say they are wrong. In fact, blogging means a lot of work and you need to blog consistently in order to be successful. Many bloggers just stop blogging after a while because they no longer have the time or they are not gaining from the blogs what they expected. It is true that many things can go wrong and that many bloggers fail. Here are 18 reasons why. Continue Reading →

The Ultimate List of Reasons Why You Should be Blogging

there are so many reasons why you should be blogging. Just type in ‘blogging reasons’ in a search machine and you will find thousands of articles telling you why you should be blogging. Rather than being original this week, I want to create an ultimate list for you, so you do not have to read all those articles. If you are an entrepreneur and you have not started blogging for your business yet, this ultimate list should persuade you, even if you are a bit afraid of starting. Continue Reading →

Why No One Is Reading Your First Blog [And How to Fix That]

Anyone can start a blog but the real test is getting readers. Getting readers is complicated and for those people looking for answers, I address this issue in this blog post. You will gain more insight into how you can reach a big audience right from the start. If you have already published your first blog post but you are not attracting many readers, you can see where things went wrong. Continue Reading →

How to Write Killer Blog Headlines – The Ultimate Guide

Blogging has never been more important for businesses. However, getting people to read those amazing blogs you write can be quite difficult. One way to fix this is to come up with killer blog post headlines. There is an art to writing post headlines and bloggers have to master this art in order to attract more visitors. Fortunately, this ultimate guide will help you master this art quickly! First, you will find out why the headline is the most important part of a blog. Then, you will find a list of 52 tips, tricks, hacks, and tools to come up with killer blog post headlines. Finally, you will discover 34 proven headline formulas that you can use. Continue Reading →