Top 10 Instagram Trends You Should Follow Now

Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful. Continue Reading →

How Should the Entrepreneur Use Instagram Stories in 2019?

Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research. Continue Reading →

15 of the Most Popular Entrepreneurship Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of entrepreneurship. What are the best tips, tricks, and hacks that the entrepreneur can use? I want to share with you what my most popular entrepreneurship blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. Continue Reading →

8 of the Most Popular Social Media Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of social media. This ever-changing field is so important to us entrepreneurs and freelancers and so, I want to share with you what my most popular social media blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

25+ of the Most Popular Marketing Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of marketing. This ever-changing field is so important to us entrepreneurs and freelancers. Last week, I focused on digital marketing specifically, but this is not the only aspect of marketing I discussed. So, below, I want to share with you what my most popular marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

20+ of the Most Popular Digital Marketing Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of digital marketing. This ever-changing field is so important to us entrepreneurs and freelancers and so, I want to share with you what my most popular digital marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

100 Out and Proud Heroes of the Business World 2018

On October 24, OUTstanding and Financial Times presented the 2018 OUTstanding & FT Leading LGBT+ & Ally Executives lists, which consist of the lists ‘100 LGBT+ Executives 2018,’ ‘50 Ally Executives 2018,’ ‘50 LGBT+ Future Leaders 2018,’ ‘30 LGBT+ Public Sector Executives 2018,’ and ‘Hall of Fame 2018.’ In this blog post, you will find these out and proud heroes of the business world Continue Reading →

Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →

How to Go Viral with Meme Marketing

Unless you have been living under a rock since the Internet came around, you know what memes are. However, marketers have a really difficult time finding ways to use them. When companies use memes, they sometimes work but most of the time, they fall flat. Despite the pitfalls, using memes in digital marketing offers some unique benefits. This blog post lists 9 tips on how to go viral with meme marketing. Continue Reading →