20+ of the Most Popular Digital Marketing Blog Posts of 2018

As it is December, it is a great time to look back at 2018 and see what we have learned in the field of digital marketing. This ever-changing field is so important to us entrepreneurs and freelancers and so, I want to share with you what my most popular digital marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end! Continue Reading →

100 Out and Proud Heroes of the Business World 2018

On October 24, OUTstanding and Financial Times presented the 2018 OUTstanding & FT Leading LGBT+ & Ally Executives lists, which consist of the lists ‘100 LGBT+ Executives 2018,’ ‘50 Ally Executives 2018,’ ‘50 LGBT+ Future Leaders 2018,’ ‘30 LGBT+ Public Sector Executives 2018,’ and ‘Hall of Fame 2018.’ In this blog post, you will find these out and proud heroes of the business world Continue Reading →

Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →

How to Go Viral with Meme Marketing

Unless you have been living under a rock since the Internet came around, you know what memes are. However, marketers have a really difficult time finding ways to use them. When companies use memes, they sometimes work but most of the time, they fall flat. Despite the pitfalls, using memes in digital marketing offers some unique benefits. This blog post lists 9 tips on how to go viral with meme marketing. Continue Reading →

12 Effective Ways to Find Blogging Inspiration

As I have said before, finding inspiration for your content creation can be a little tricky. No matter how much you love writing for your blog, you will come across a time where you will feel completely drained of ideas on what to write next. This is perfectly normal and it can happen to any content creator. In order to help you keep track of your content creation, here are twelve of the best and most effective ways to find blogging inspiration. Plus, you may find some bonus tips. Continue Reading →

Why They Do Not Share Your Post and How They Will

You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content. Continue Reading →

16 Killer Instagram Hacks and Features for the Entrepreneur

There are currently over 1 billion Instagram accounts active every single month, with 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram. As a business owner, you absolutely should be on Instagram. In this blog post, you will learn five ways to establish a consistent brand presence on Instagram as well as sixteen killer hacks and features. Continue Reading →

3 Things Word-of-Mouth Marketing Is NOT

How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word-of-mouth marketing and be more referable. You might notice that just by having a good attitude and a little knowledge about what you are selling can work in your favor. You may have also noticed that putting in a little elbow grease has provided you with a few good online reviews. You can do more though, which you will find in this blog post. However, three common misconceptions are demystified first. Then, you will find six steps that can help enhance your word-of-mouth marketing. Continue Reading →

The Ultimate Guide to a Perfect Social Media Strategy

Marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of marketers who set goals actually achieve them. That is why you need a documented social media strategy. Creating a documented social media strategy focused on processes and goals will improve your results. Here, you will find everything you need to plan your work and work your plan. Continue Reading →

How to Plan Digital Content Like a Professional

You want to plan digital content efficiently but it is not always an easy task and it can be a very time-consuming process. After all, you want to present your audience with high-quality content on a regular basis. How can you best do this? In this blog post, you will find several steps and tools that can help you. Continue Reading →