Social Media Marketing Tips for Startups and Small Business Owners
Social media and content marketing may seem a daunting task for starting entrepreneurs. Everybody seems to know something about it but how do you know that what you are doing is right? Moreover, if you do not know anything about it or only a little, where do you start? This blog intends to make social media marketing more comprehensible for starting entrepreneur and small business owners. It offers social media marketing tips, so you can have a great start with your social media!
Social media marketing tips: what is social media marketing (SMM)?
According to Mashable, social media marketing refers to the process of gaining website traffic or attention through social media sites. Social networks provide advertisers with information about the likes and dislikes of their consumers, giving them a target audience. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
This form of marketing is driven by electronic word of mouth (eWOM) on the one hand and Consumer’s online brand related activities (COBRAs) on the other. Examples of eWOM are electronic recommendations and appraisals, which are a convenient manner to have a product promoted via consumer-to-consumer interactions. It results in earned media rather than paid media. Uploading a picture of your new [brand] sneakers to Facebook is an example of a COBRA.
Is social media just a fad?
No, it is not. Here is a list of (American) facts that Moz gives in its convenient Beginner’s Guide to Social Media.
- 72% of online adults use social networks.
- 89% of 18-29-year-olds are on a social network.
- 92% of consumers trust peer recommendations.
- 74% of smartphone owners use their phone for real-time location-specific information.
- Facebook has over 1.19 billion active users monthly and 728 million users daily.
- If Facebook were a country, it would be the world’s 3d largest and 3.5 times the size of the U.S. population.
- 1 in 5 young adults uses Twitter daily.
- YouTube reaches more U.S. adults ages 18-34 than any cable network.
Why does a company need social media marketing?
Whether you are a (small) business owner or a startup, the statistics above make it clear: your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor is. That competitor is quite likely to take away the customer at hand, along with anyone else listening.
There are tons of opportunities to add value and making that connection can help build a person’s relationship with a company, brand, or representative. Those relationships create the foundation for what can eventually become one of your greatest marketing assets: customer advocacy.
Social media marketing tips: what are the benefits of SMM?
Increased brand recognition
It makes you more accessible for new customers, and more familiar and recognizable for existing customers.
Improved brand loyalty
It is proven that brands that engage on social media enjoy higher loyalty from their customers.
More opportunities to convert
Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.
Higher conversion rates
Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is the fact that brands become more humanized. Social media is a place where brands can act like people. People like doing business with other people, not with companies.
Higher brand authority
Interacting with your customers regularly is a show of good faith for other customers.
Increased inbound traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords for which you currently rank. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.
Decreased marketing costs
84% of marketers have found 6 hours of effort per week to be enough to generate increased traffic. Even paid advertising through Facebook and Twitter is relatively cheap.
Better search engine rankings
SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. Google and other search engines are using social media presence as a significant factor. Being active on social media is a signal to search engines that your brand is legitimate, credible, and trustworthy.
Richer customer experiences
Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.
Improved customer insights
Social media gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.
Social media marketing tips: what does an entrepreneur need for SMM?
First, you need to figure out what social networks are right for you and set up a profile. In addition, @susangunelius says on Entrepreneur that abiding by the following 10 laws will help you build a foundation that serves your customers and brand.
- The Law of Listening.
More listening and less talking.
- The Law of Focus.
A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
- The Law of Quality.
Quality trumps quantity.
- The Law of Patience.
Social media and content marketing success does not happen overnight. You will need to commit to the long haul to achieve results.
- The Law of Compounding.
The sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches.
- The Law of Influence.
Connect with the online influencers in your market. They might see you as an authoritative source of useful information and share your content, which could put your business in front of a huge new audience.
- The Law of Value.
Focus less on conversions and more on creating amazing content and developing relationships with online influencers.
- The Law of Acknowledgment.
Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
- The Law of Accessibility.
Consistently publish content and participate in conversations.
- The Law of Reciprocity.
You cannot expect others to share your content and talk about you if you do not do the same for them.
Conclusion social media marketing tips
As you can see, it is not a matter of deciding whether you should start with social media marketing. Your competitors already have and your customers are online. The sooner you start, the sooner you reap the benefits. Also, potential losses are insignificant as it only takes a few hours a week to increase traffic, social network advertising is cheap and signing up for a profile is often free. Ten benefits have been listed as well as ten social media marketing tips. Starting as a small business owner or a starting entrepreneur should therefore not be difficult anymore.
If you need an affordable translation as part of your social media marketing/content marketing strategy (English into Dutch or Dutch into English), you can send an email to email@example.com or fill out the quotation form.
It would be really nice if you shared my blog on your social media! Please use the buttons below.