The Best Social Media Marketing Tips for Your Business
Social media marketing is an absolute must in any marketing strategy. As you can read in Social Media Examiner’s 2018 Social Media Marketing Industry Report, 87% of marketers believe that social media has helped them grow their exposure. Also, 78% of marketers saw a rise in their traffic and 53% of them think their sales improved through social media marketing activities. As you can see, no company in this world can afford to ignore it. If you are in charge of social media marketing, this list of social media marketing tips for your business comes in handy.
For this blog post, I have had help from an article by Lorraine Pavel.
Social media marketing tips for your business: include a social media strategy in your marketing strategy
Having a business strategy, a marketing strategy, and a social media strategy still seems to be an alien concept for some entrepreneurs. You should have a coherent marketing strategy that includes the social media strategy, with SMART goals and media channels to be considered.
Use social media statistics to tailor your social media strategy according to your business needs. Select and target the channels where your audience is present. Concentrate your efforts on three to four channels. Do not try to be present on every social media network as there are great chances of being counterproductive.
Audit your social media presence
You need to audit your social media presence before updating your strategy yearly. Take the effort to investigate how your profiles are standing according to the latest social media best practices.
Draw a strategy and an implementation plan for each social media channel
You should be able to answer the following questions. Why does your business use social media? Why is your business present on a certain channel? Why did you choose that channel? What type of content do you want to publish? How often will you publish? Having a strategy, an implementation plan and a calendar increases your chances of reaching your goals faster.
Optimize your social media accounts and posts
Your social media accounts and posts should be optimized as their algorithms are almost similar to that of search engines. For your social media posts, use common keywords that make your content more searchable and easier to find. Keywords are relevant words that your audience members use in their searches related to your niche. Do yourself a favor and facilitate the task of search engines.
Social media marketing tips for your business: post consistently
If you want results, increased traffic, a growing number of followers, likes, shares, etc., you have to post consistently. In The Ultimate Guide to a Perfect Social Media Strategy, under the heading ‘Plan how often you will share every day,’ you will find data that will help you know exactly how often to post to each of your networks.
Tailor your social media posts to your buyer personas
Your audience is composed of multiple segments and, thus, buyer personas. If you do not know or understand what a buyer persona is, you should read Everything You Want to Know About Buyer Personas first. You will then know that you have to create separate content for each buyer persona.
Only post and share high-quality content
Even if quantity matters on social media for consistency reasons, the quality of the content matters most. Your audience members will only share, tweet, pin, etc. content that appeals to them. As a result, you should only publish content that provides the best value you can offer. Also, share valuable content published by influencers and reputable sources in your industry.
Engage with your audience
It is simply not enough to share links on social media all day long. As the name states, you have to be social. Interact regularly with other users. Social media offer you a chance to talk to your customers and to receive feedback regarding your products or services, brand, and customer service. You can use this to improve your products or services and to increase customer satisfaction.
Use appealing visuals
Visual content statistics support the idea that visual content is gaining momentum and is considered far more entertaining. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. Also, Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. Technology and user-friendly applications like Canva, Adobe Spark, Pixlr or PicMonkey have helped the explosion of high-quality visuals.
Social media marketing tips for your business: test social media headlines
Split testing or A/B testing is the norm for sales pages, landing pages, and even for content headlines. In social media, it is important too. Headlines are the first trigger to capture your audience’s attention. Share the same piece of content with different headlines and see which title generates more response.
Use social media management tools or outsource
Publishing content on social media several times a day requires much time and effort. To improve efficiency, there are two options. You can outsource it to a specialized company, or you can use a social media management tool.
Outsourcing might be a solution when you want to focus on your core business. A software application to manage your social media channels can offer you ways to publish content on multiple platforms at the same time, to schedule posts in advance, to follow analytics, and to see everything in a single dashboard.
Use strategic following
Since your purpose is to attract as many relevant followers as you can, a good tactic is to start following people who are interested in topics related to your niche. Filter users who are involved in conversations about your industry, follow them and interact with them.
Build relationships with influencers
Acquiring those first followers is difficult. Indeed, competing with already established brands with thousands of followers might seem overwhelming. What may help is a partnership with industry influencers, if you can convince them to partner with you. Influencers already have a large number of followers, and once they recommend you, you will get in front of their audience.
Developing a relationship with influencers takes time and effort, but it is very helpful. You should first follow the influencer and share one’s content. Then, approach one directly with a piece of content that you think one’s audience will find useful.
Organize contests to increase your following
When you are a new brand, another successful tactic to get more followers is to organize contests. This is a pleasant way to encourage users to interact with your brand. You can hold a photo contest or a caption contest, for instance.
Establish your authority by curating content
Only promoting your content is not the best tactic to build an audience. To become an authority, you need to share quality content from trustworthy sources that may interest your audience. In The Best Practices of Content Curation Craftsmanship, you can read that in a world swamped with content and few fresh ideas, content curation has become a regular and powerful part of a brand’s content marketing mix. Great content curation is a legitimate part of your marketing mix, not just something to fill up any gaps.
Study social media analytics and measure your success
With all the analytics tools that social media platforms offer, you can measure the effective results of your actions. Since social media is an important pillar of your marketing strategy, measuring the results that social media generate is essential. Study your social media analytics and monitor them periodically to observe progress.
Find the relevant metrics for your social media ROI
You can measure many metrics for all your social media channels, but pay close attention to those that are relevant for your goals and ROI. If your goal is to increase the number of leads you get from social media on your website, the number of likes or followers your company has does not matter.
Consider social media advertising if it serves your goals
If you plan to boost your traffic rapidly and you have a budget for that, you can opt for social media advertising. The costs of social media advertising are relatively low and so smaller companies can use it too.
A real advantage of social media advertising is the possibility to target your audience in detail. You can use criteria such as demographics, core interests, geolocation, etc.
Social media marketing tips for your business: connect with communities in your target niche
Each social network has its groups and communities, such as Facebook groups. Join the groups related to your industry and niche and be an active participant. It is a valuable opportunity to get in contact with influencers and other companies.
Offer a strong motive to be followed on social media
There is a myriad of options on media channels from which to choose. So, you have to differentiate yourself and offer users a motive to follow you on a specific channel. For example, you can have exclusive Instagram offers or offer real-time customer support on Facebook.
Social media marketing tips for your business: use hashtags to your advantage
Since organic reach has decreased significantly, alternative ways to boost reach is using hashtags. Identify the popular and trending hashtags for your niche and insert them into your posts to increase your chance of popping up in the search results.
Google Trends or Facebook Trending Topics may help you find current events, with which you can try to reach new audiences. Powerful hashtags are explained here and in The Ultimate Guide to Hashtags on Instagram, you will find tips and tools for hashtags on Instagram.
Study your competition and its best practices
Watch your competitors and assess what activities bring them most social media success. Then ask yourself whether you are implementing those activities too.
Check what type of content your competitors are posting, what headlines they use, what their most popular posts are, what channels they are on, how often they post, who their followers are, who they follow, and what communities they use. The aim is not to copy your competitors. You need to see what is working for them and apply that to your situation and company authentically.
Keep yourself up to date
Constructing good profiles, posting consistently, and engaging is not enough. You should also be up to date with the latest modifications and releases, with best practices, and with social media marketing tips. Social media platforms can change the rules of the game anytime. Knowing them in due time will be worth it.
Social media marketing tips for your business: social media translations
In this blog post, I offer you quite a few social media marketing tips for your business. One thing that I should mention is that I am a translator. I have not discussed social media translations yet.
In Why to Include Social Media Translations in Your Marketing Strategy, you can read that you should use more than one language if you do business abroad. After all, you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers speak Spanish. In the blog post I mentioned, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations.