25+ of the Most Popular Marketing Blog Posts of 2018
As it is December, it is a great time to look back at 2018 and see what we have learned in the field of marketing. This ever-changing field is so important to us entrepreneurs and freelancers. Last week, I focused on digital marketing specifically, but this is not the only aspect of marketing I discussed. So, below, I want to share with you what my most popular marketing blog posts of 2018 are. This way, you can check whether you are up to date and ready for 2019. To find the most popular one, scroll all the way to the end!
Most popular marketing blog posts of 2018: 4 Important Questions Your Translator May Ask You
Are you looking for a translator to translate your marketing efforts but do you have no idea what to expect when you hire one for your translation job? Well, communication is key. Most translators already provide much information on their website but you may still have some questions. You may be surprised but there are also questions your translator may ask you!
There are quite a few blogs on the world wide web that discuss the questions that you should ask your translator so in this blog, you will find four questions your translator may ask you. If you want to establish clear communication (and make the translator’s life easier), you can already address these questions in your first email to the translator.
Most popular marketing blog posts of 2018: 20 Powerful Google Chrome Extensions for Entrepreneurs
Many lists are available if you are looking for Google Chrome extensions that can make your life easier. I kid you not, there is even a list of Google Chrome extensions that can make your Netflix experience much better, including flipping the screen sideways for when you are binge-watching in bed. I have taken the 20 extensions that I feel make an entrepreneur’s life much better and most of them are related to marketing.
Most popular marketing blog posts of 2018: My Example of Creating a Professional Network Globally
For my translation agency BudgetVertalingOnline, I have been networking for quite a few years now. Recently, though, I have been taking steps to cross the border with my blog Meemoeder.com. Meemoeder.com is a Dutch blog about lesbian family life and national and international LGBTQ events. Because its topics also include international events, it is important for me to focus on creating a professional network globally. In this blog, I discuss the seven steps I have taken so that others can learn from them.
Most popular marketing blog posts of 2018: Entrepreneur, Focus on Your Personal Brand This Year
When it comes to being a truly innovative entrepreneur, having a personalized online footprint is essential to your business strategy. An effective personal brand can help build new relationships and get you noticed by a new customer. It can help you build community, establish your authority, and make you more money. This blog addresses four reasons why you should focus on your personal brand as an entrepreneur this year, fourteen ways to enhance your personal brand, and four mistakes to avoid.
Most popular marketing blog posts of 2018: The Ultimate Guide to a Perfect Social Media Strategy
Marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of marketers who set goals actually achieve them. That is why you need a documented social media strategy. Creating a documented social media strategy focused on processes and goals will improve your results. This post gives you everything you need to plan your work and work your plan.
Most popular marketing blog posts of 2018: Why to Include Social Media Translations in Your Marketing Strategy
I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations.
Most popular marketing blog posts of 2018: How to Go Viral with Meme Marketing
Unless you have been living under a rock since the Internet came around, you know what memes are. You have seen them all over your social media feeds. However, marketers have a really difficult time finding ways to use them. When companies use memes, they sometimes work but most of the time, they fall flat. Despite the pitfalls, using memes in digital marketing offers some unique benefits. This blog post lists 9 tips on how to go viral with meme marketing.
Most popular marketing blog posts of 2018: 12 Effective Ways to Find Blogging Inspiration
As I have said before, finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. No matter how much you love writing for your blog, you will come across a time where you will feel completely drained of ideas on what to write next. This is perfectly normal and it can happen to any content creator. In order to help you keep track of your content creation, here are twelve of the best and most effective ways to find blogging inspiration.
Most popular marketing blog posts of 2018: Why They Do Not Share Your Post and How They Will
You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content.
Most popular marketing blog posts of 2018: 16 Killer Instagram Hacks and Features for the Entrepreneur
In 2017, Webdam noted that visual social media platforms were growing faster than text-based ones. According to the stats, there are currently over 1 billion Instagram accounts active every single month, with 80 percent of those accounts following at least 1 business. Furthermore, 60 percent of people report discovering new products on Instagram. As a business owner, you absolutely should be on Instagram. In this blog post, you will learn five ways to establish a consistent brand presence on Instagram as well as sixteen killer Instagram hacks and features.
Most popular marketing blog posts of 2018: 3 Things Word-of-Mouth Marketing Is NOT
How referable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word-of-mouth marketing and be more referable. You might notice that just by having a good attitude and a little knowledge about what you are selling can work in your favor. You may have also noticed that putting in a little elbow grease has provided you with a few good online reviews. Still, you can do more, which you will find in this blog post. However, three common misconceptions are demystified first. Then, you will find six steps that can help enhance your word-of-mouth marketing.
Most popular marketing blog posts of 2018: How to Plan Digital Content Like a Professional
You want to plan digital content efficiently but it is not always an easy task and it can be a very time-consuming process. After all, you want to present your audience with high-quality content on a regular basis. How can you best do this? In this blog post, you will find several steps and tools that can help you.
Most popular marketing blog posts of 2018: How to Find Inspiration for Content Creation When You Are Tired
Finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. Content is important because it fuels our SEO initiatives, social media feeds, and advocacy marketing efforts. If you are hitting the wall with your content schedule, do not worry too much. Even if you feel uninspired, there are easy ways to get inspired again.
Most popular marketing blog posts of 2018: What Can the Entrepreneur Achieve With IGTV?
Instagram has launched a brand new, long-form video format called Instagram TV (IGTV). One could argue this is done to celebrate one billion users and to challenge YouTube for video supremacy. As Gordon Donnelly says, now you can deliberately waste hours of your time consuming video and only video, just like you do on YouTube. In this blog, you will learn what Instagram TV is and how it works, find out what IGTV means for an entrepreneur, and find 3 questions to ask yourself before using IGTV.
Most popular marketing blog posts of 2018: How to Make Social Media and SEO Affect Sales
As an entrepreneur, you know that the basic idea is that SEO and social media help you increase your sales. As Lenny Johnson says, social media has exploded: 58 percent of consumers follow brands through social media. Your business simply cannot ignore social media marketing anymore. In this blog, you will learn how social media measures up in today’s SEO and how to turn your social media traffic into sales.
Most popular marketing blog posts of 2018: These CTAs Are Not Good (And How to Fix Them!)
Every piece of marketing content you write should have a clear call to action. The CTA serves a simple yet crucial role in telling your readers what steps they should be taking next, like buying your product, calling for an appointment with you, signing up for your email list, or simply sharing your post with their friends. Not all CTAs are created equal, though. If your calls are not generating action, it could be for any number of reasons. This blog lists four reasons why your CTAs are falling flat and five best practices, so you can improve yours.
Most popular marketing blog posts of 2018: 9 Helpful Tips to Enjoy the Benefits of Email Marketing
A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. Even though this number is not very recent, it clearly shows email marketing has great benefits. Consequently, this blog post outlines the key benefits of using email as a marketing tool and lists nine helpful tips. This way, you can immediately incorporate email marketing into your marketing mix.
Most popular marketing blog posts of 2018: How Not to Mess up Your Email Subject Lines
In 9 Helpful Tips to Enjoy the Benefits of Email Marketing, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them. First, you will find 6 types of email subject lines you should avoid. Then, you will find 7 tips to optimize your subject line and finally, 20 creative email subject line example templates are listed.
Most popular marketing blog posts of 2018: A Quick Guide on How to Use Ads in Facebook Messenger
I recently came across an article about an advertisement option that I was not familiar with. I wanted to share it with you so that you know it is out there for your business too. You can decide for yourself whether it is a handy way for you to drive real business results. Sky Jusaityte discusses ads in Facebook Messenger and is sure it can drive real results. I am not very active on Facebook anymore as I enjoy the engagement on other platforms more but I did find it interesting. In this blog, you will find a quick guide on how to use ads in Facebook Messenger.
Most popular marketing blog posts of 2018: How to Boost Blog Traffic Without Writing a New Post
Recently, I have read an interesting article about how you can boost blog traffic without writing a new post. I write blogs mainly as a way to continue to learn as an entrepreneur. Yes, I also write them because it drives traffic to my website. Still, sometimes, I have a really busy week full of deadlines and it can be stressful to take the time to learn about a certain topic and share that with you. Hearing that “more content means more traffic” might not be relevant anymore is a new concept to me. In this blog, you will find 6 ways to boost blog traffic without writing a new post.
Most popular marketing blog posts of 2018: 7 Big Obstacles to Repeat Business You Should Avoid
Every day, businesses are pouring all their resources into attracting new customers while neglecting the customers they already have. They are missing out on a huge opportunity because current customers are far easier to re-engage and resell to. In fact, research shows it is five to twenty-five times more expensive to attract new customers than it is to retain and convert current customers into repeat customers. Are you neglecting the customers you already have? Are you not selling enough to current customers? The following obstacles to repeat business might be the reasons why. Overcome them and you might be able to sell a lot more!
Most popular marketing blog posts of 2018: Video Marketing Trends the Entrepreneur Should Embrace
Ever since I started adding vlogs to my blogs at Meemoeder.com, a world of opportunities has opened up to me. I have noticed more engagement, more invites to events and interviews, and an overall better brand awareness. Video is here to stay. So, the entrepreneur should embrace it and follow the current video marketing trends to make the most out of it. This blog will first give you some new statistics so you know how important it is for you to add video to your marketing mix ASAP. Then, it will discuss twelve video marketing trends.
Most popular marketing blog posts of 2018: 8 Video Marketing Mistakes the Entrepreneur Should Avoid
Earlier, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you can avoid these common video marketing mistakes, your videos will perform much better. In addition, they will be able to fulfill their goals more effectively.
Most popular marketing blog posts of 2018: How Can Current Digital Marketing Trends Help the Entrepreneur?
Online marketing has changed a lot over the last few years. What worked for you last year might not work for you this year. One of your jobs as an entrepreneur is to keep up with this change. Your ability to create leads comes down to building trust and intimacy with those who need you the most. You need to convince them you are the most relevant choice. This might be overwhelming though. Consequently, in this blog post, I will discuss ten current digital marketing trends and what they mean for entrepreneurs.
Most popular marketing blog posts of 2018: What is the Best SEO Tool for Freelancers and Small Business Owners?
Choosing the best SEO tool for you can be a hard task. After all, the competitive landscape of SEO tools has become so broad. Using the right tools can make the difference between successful and unsuccessful SEO campaigns. It is the difference between happy customers and more significant profit and hours of frustration and little to no results.
For small business owners and freelancers, it may even be harder. Freelancers and small business owners have much on their plate. Therefore, they need the best SEO tool out there to make time available for their core business.
I discuss why you need an SEO tool. I also explain what factors you need to consider when picking the best SEO tool for you. Then, I explore some of the finest SEO tools currently available, so you know from which ones you can pick.
Most popular marketing blog posts of 2018: How to Face Digital Marketing Challenges as a Solopreneur
As a solopreneur, it can be difficult to wear so many hats without feeling overwhelmed. It is a fact that, as a solopreneur, everything you do will likely be alone or with very little help, at least in the beginning. That means you will also have to face digital marketing challenges by yourself. Fret not! This blog shows you how you can confidently approach digital marketing as a solopreneur in seven steps.
The most popular digital marketing blog post of 2018: What Alternatives are There for Small Creators on YouTube?
On January 16, 2018, YouTube announced major monetization changes. To join YouTube’s Partner Program, creators must now accrue four thousand hours of watch time over the course of twelve months. Also, they need to reach a thousand subscribers. This is a big change from the company’s previous rules. As a result, small creators are worried about their future income. What other video platforms are there and how can you make money by posting videos on them? This blog lists ten alternatives and answers if you can make money using those alternatives.
I hope you have an amazing end of the year. Also, I hope you will read my blog posts in 2019 as well! Follow me on Twitter to know when a new one comes out. If you need a translation, please contact me (email@example.com) for information.