Most Popular Digital Marketing Blog Posts of 2019
It is the end of the year, and so I want to look back on some of the most popular blog posts I have written. Below, you will find the 26 most popular digital marketing blog posts of 2019. I have divided them into four categories: miscellaneous, SEO, content marketing, and social media. Enjoy the holidays, and I hope to see you in 2020!
The 26 most popular digital marketing blog posts of 2019: miscellaneous
Whether you like it or not, influencers are here to stay. Social influencers are essential in internet marketing. It may be hard to find what the perfect influencer is for your brand so, in this blog post, you will find what influencer not to choose and four considerations for when you are looking for an influencer.
Is your email flooded with people proposing to create a mobile app for your brand too? They are annoying, but they did make me wonder why I would need it, considering I have a small online business in translations. What functions can an app provide that are useful for my customers and prospects? Would those benefits outweigh the costs? In this blog post, I examine what a mobile app can do for your brand if you are an SME.
The 26 most popular digital marketing blog posts of 2019: SEO
If you are like me, you try to perfect every piece of content you publish. For me, most of the time, this content consists of blog posts on two of my websites and videos on my YouTube channel. Images are an essential part of these pieces of content. Nevertheless, how often do you REALLY think about them before you post them? Images actually deserve a significant portion of the attention you pay to SEO. In this blog post, I will explain the importance of image SEO and share with you an infographic that offers a step-by-step guide for ranking in Google Images.
Few local businesses are ready to take advantage of voice search. Articles have been stating over and over that we need to prepare our business for voice search. In this blog post, I want to examine the recent voice search stats, why it is crucial for a business to prepare for it, and how a business can prepare.
The 26 most popular digital marketing blog posts of 2019: content marketing
I have already talked about how machine translations can only be a solution when you have user-generated content on your website. You should really use a professional translator for all your other texts. It is nice to see that webmasters agree with me. For instance, Nowweb.nl warns you not to use (free) translation tools. Because you often see the perspective of a translator on this blog, I think it is interesting to show you how webmasters look at a multilingual website in this blog post. This way, you have all the information you need if you are looking for a multilingual website for your company.
The first time I wrote about evergreen content was in 2015 when I described how to write it. A few months later, I created an ultimate evergreen marketing guide for entrepreneurs. Then in 2017, I gave you a list of evergreen content ideas, but I also shared with you why sometimes, it is useful to choose topical content over the evergreen kind. As you can tell, all these posts focus on the creation side of the story. This month, I learned about the maintenance side, and I wish to share with you what I learned about updating your evergreen content.
For my translation agency, I am used to blogging, as you can tell from this round-up article. For my other company Meemoeder.com, I have added vlogging to the marketing mix and started a YouTube channel. It allows me to reach my audience in different ways. However, in the area that I work in, I encounter many podcasters, as well. I never listen to podcasts myself. I have been on several podcasts as a guest, though, as I understand their media coverage can help me. It does make me curious about the benefits for entrepreneurs from the host’s perspective. Is podcasting a good move for entrepreneurs raising brand awareness or do the benefits not outweigh the effort and costs? So, blog or podcast?
Usually, we read that long-form content is the way to go for brands trying to establish a good ranking for their website. Interestingly enough, I found a study that says that long-form content might not be a good idea. In this blog post, I gather the statistics you might be familiar with and present the study’s findings. I will end with a suggestion. That way, you will have all the information you need when creating your content calendar.
· Popular digital marketing blog posts of 2019: Blogging Dead? Here Are 5 Reasons Why It Is Not
Every so often, the internet world goes crazy for new technology, and people question whether or not blogging is still worthwhile. No, blogging is still not dead. A blog is more than just an easy way to talk to your customers. It is a goldmine in terms of brand awareness, trust-building, online reputation, user engagement, and SEO. This blog post offers five reasons why blogging is still alive and kicking.
The 26 most popular digital marketing blog posts of 2019: social media
You have just founded your company, or you are planning on starting your company soon. You know you need to be on social media, but you do not know where to begin. So many options are available but how can you best approach them and which ones are right for your brand? In this ‘social media for startups’ blog post, I describe where you can begin.
Social media marketing is an absolute must in any marketing strategy. As you can read in Social Media Examiner’s 2018 Social Media Marketing Industry Report, 87% of marketers believe that social media has helped them grow their exposure. Also, 78% of marketers saw a rise in their traffic, and 53% of them think their sales improved through social media marketing activities. As you can see, no company in this world can afford to ignore it. If you are in charge of social media marketing, this list of 24 social media marketing tips for your business comes in handy.
In The Ultimate Guide to Hashtags on Instagram, I only focused on hashtags on Instagram as, at that time, I specifically wanted to grow my Instagram account. As social media is always changing, I thought it would be a good idea to publish an ultimate guide to hashtags on popular social media sites. The websites I include are Twitter, Facebook, LinkedIn, Pinterest, and Instagram.
If you want to learn how you can grow your business with video, this blog post might help you. You will find out why video is such a powerful and cost-effective medium, and you will find a list of 10 ways to grow your business with video.
· Popular digital marketing blog posts of 2019: Can Your Small Business Make Money on YouTube?
This week, I read an article by Ben Duchesney about creating a YouTube channel that helps your small business make money. He said: “If you want to make your small business famous – YouTube famous – now is a good time to start.” It sounds so simple. For my other company Meemoeder.com, I have a YouTube channel. Therefore, I can tell you it is not that simple. I want to dive into the article and explain my first-hand experience with it.
If you are managing social media accounts for your brand, you might sometimes be overwhelmed with all the new apps, features, or tools. Facebook Stories is one of those more modern features on a platform that you may have been using for years. What is it, how can your brand benefit from it, how can your brand best approach Facebook Stories, and what are some best practices? This blog post will tell you all about it.
Two weeks ago, I explained how to best use hashtags on the most popular social media sites. I discussed Facebook, but as with LinkedIn, it stands out in hashtag use. It seems like hashtags on Facebook are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on Facebook. Below, I examine hashtag use on Facebook by looking at research and expert opinions.
A few weeks ago, I explained how to best use hashtags on the most popular social media sites. LinkedIn stands out in hashtag use, though. It seems like hashtags on LinkedIn are almost not done. In this blog post, I want to know why and how much hashtags contribute to brands’ posts on LinkedIn. Here, I examine hashtag use on LinkedIn by looking at current research and expert opinions.
Recently, Buffer analyzed 15,000 Instagram stories from 200 of the world’s top brands. Did you know that 400 million people around the world use Instagram Stories on a daily basis? Instagram Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories content is incredibly engaging, but what are the best practices for an entrepreneur? This blog post will show you these best practices, but it will first show you the main findings of Buffer’s research.
· Popular digital marketing blog posts of 2019: Top 10 Instagram Trends You Should Follow Now
Did you know that over 80% of Instagram users follow at least one business, with more than 200 million visiting at least one business profile every day? Instagram is no longer just a place to post pretty images. The platform is a space to engage with customers, share new experiences, and build a community of raving fans that keep coming back for more. After writing about how to use Instagram Stories in 2019, I wanted to know what other trends we should follow. These trends will help you battle low engagement levels, increase your following, and help you track what content is most successful.
You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at all. I wanted to highlight a 24-hour giveaway, but Instagram’s review process took longer than those twenty-four hours! A third try, where I did not have a time limit, did work out nicely.
Still, these three tries made me ask how I can do a better job with Instagram ads. Therefore, in this blog post, I dive into the best practices of Instagram ads. First, I want to show a recent change in these ads, so you have all the relevant information before you starting developing an ad strategy.
Unsurprisingly, Instagram is an outstanding platform for brand awareness. Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness. Getting more followers as a business means that you could get more engagement, more traffic, and, indeed, more sales. In this blog post, I will show you how your brand can use sponsored posts on Instagram, how to create them, when you should use them, and how they are different from other types of Instagram Ads.
I am not going to lie. Sometimes, I am very jealous of the way people write their Instagram captions. Are there more important things in life? For sure! Still, I would not mind improving my caption game. Instagram captions can be a powerful tool that can make or break your post. Therefore, I am examining Instagram caption best practices in this blog post. If you are using your Instagram account for business purposes too, you can learn from these experts how you can skyrocket engagement and reach your set goals.
I have been enjoying my Instagram business account for a while now. It has been going fairly well since I started using it about two years ago. I want to do something back for my followers while simultaneously trying to grow my account and boost engagement. A contest is something I have been thinking about, but since it would be the first time, I want to be prepared. What are the dos and don’ts when it comes to an Instagram contest? What rules should you follow? And what are the best practices? I have researched it and want to share with you what I found.
As I told you last week, I am interested in running an Instagram contest. There was one topic I only discussed briefly: how to pick a winner. I learned that there are several ways that you can approach this important part of the contest. In this blog post, I list several methods of picking a winner as well as their benefits or drawbacks.
· Popular digital marketing blog posts of 2019: Ways to Announce the Winner of Your Instagram Contest
For the past two weeks, I have been researching the best practices of Instagram contests, as I am planning to hold one in a few weeks. Two weeks ago, I examined Instagram contests in general. Last week, I explored how to pick a winner best. This week, I want to examine the ways that you can announce the winner of your Instagram contest. Announcing the winner seems like the fun part to me!
Recently, I learned that Instagram is experimenting with removing the like count feature in seven countries. If you search for information about this change, you will find articles with titles containing phrases like ‘remove the pressure,’ ‘turning point,’ and ‘shift tactics.’ Something as small as removing a like count appears to move people to question big strategies. Wasn’t the like count supposed to be a vanity metric? In this blog post, I examine what the Instagram like count removal could mean for entrepreneurs and influencers.
Again, enjoy the holidays, and I hope to see you again in 2020!