Why They Do Not Share Your Post and How They Will
You have spent much time writing a blog post and now, your audience does not read and share your post. It feels painful and you wonder what you can do about it. Well, in this blog post, you will find ample of reasons why your audience does not share your post and then, you will find how you can promote your blog and get visitors to your content.
Twelve reasons why your audience does not share your blog posts
About three years ago, I already discussed why your audience does not share your blog posts. These twelve reasons are still relevant, so I will briefly list them here. If you want to know more about it, I recommend reading that blog post too.
Your audience does not share your blog posts because:
- you do not use enough words
- the headlines are terrible (here is how to write killer blog headlines instead)
- you do not have “regulars”
- you write about yourself
- your posts are all the same
- you ramble
- you make it difficult to share
- your timing is off
- you do not ask for it
- you have poor descriptions
- your images are not great (or you have none)
- you do not leverage a trend on social media
Fifteen other ways to be just another mediocre blogger
Jon Morrow asks what makes you any different from the millions of other bloggers hoping for attention. Readers have seen it all before. Sometimes you cannot understand what to do until you first understand what NOT to do, so he lists fifteen other ways to be a mediocre blogger. How many are you guilty of? To understand why these things are not good enough, you should check out his blog post.
- Tell stories
- Be “true to yourself”
- Build your social media following first
- Give common sense advice
- Insist on originality
- Be polite
- Write “when you can”
- Start multiple blogs
- Show the world how clever you are
- Wait until you are in the right frame of mind
- Agonize over your WordPress theme
- Wait until [insert freelancer here] can help you
- Use free/cheap hosting for your blog
- Build your RSS subscriber list
- Publish great content in the wrong place
I have also written a blog post about why I think bloggers fail.
How to promote your blog and get visitors to your content
As Marko Saric says, beginners think that simply building a blog means that visitors will come automatically. As you have noticed, the reality is the other way around: getting your blog posts shared and read is hard and so, you will have to do a lot of work yourself. If you are interested, this blog post explains why no one is reading your first blog post and how to fix that.
Without you promoting your blog posts in social media and niche communities, your content will most probably go unnoticed, no matter how good it is. Luckily, Saric has made a guide on how to promote your blog with all the things you can do to draw people’s attention and increase your traffic.
Get your blog ready for your visitors first
Before you can make people share your post, Saric urges you to make your blog ready for visitors. Here are seven steps for that:
- Get a domain name that helps people discover you
- Post amazing content with great headlines and images
Focus on quality rather than quantity.
- Link to your new post from your old posts
Try to lead some of your visitors to explore more of your newer content too. This internal linking also helps with your SEO and will get the newly published post to rank faster and higher.
- Turn first-time visitors into true fans and subscribers
Make it easy for people to give you permission to stay in touch with them. Let them subscribe to your email newsletter, give you the permission to contact them on Facebook Messenger using Botletter, and stay in touch with browser push notification using OneSignal.
- Facilitate social media sharing
Word of mouth and social media play a significant role in the viral spreadability of your content. You should empower your true fans and encourage them to help you spread the word for you. Include social media sharing buttons on all your content. Highlight the most important points or quotes and ask people to click to tweet.
- Share your post multiple times rather than once
Sharing more than once brings many more clicks as most followers do not see the first post. Only a small percentage of your total audience actually sees what you publish in social media. You do not necessarily just need to publish the title every time. Add some variety if you wish not to be repetitive and boring on your social media profiles.
- Tailor your approach to the particular social network
Eighty percent of referral traffic comes from Google and Facebook
Saric wants you to know one amazing fact: almost 80% of all referral traffic to the biggest sites online comes from Google and Facebook. Therefore, trying to get visitors to your content without having a marketing strategy for Facebook and without doing search engine optimization (SEO) for Google will not be very successful.
Promote your blog content
Saric lists a number of ways to promote your blog content
1. Send your latest post to your true fans
Be it your email list, Facebook Messenger subscribers or the browser push notification subscribers; send a message to the people who have given you permission to contact them. These are your true fans and could be the first wave of visitors that help you share your new content to even more people.
2. Places to syndicate your content
The idea with content syndication is to go to big sites that are popular with your target audience, publish excellent content as a contributor, and use it to attract new visitors to your blog. Many sites host articles from a variety of writers. Write a targeted article that is useful and attracting to that particular kind of audience. Some sites even allow you to repost your existing content. Include a link or two to content that has already been published on your blog to make it easier for readers to click over and visit you.
Most popular syndicators looking for writers: Indie Hackers, LinkedIn Publishing Network, Business2Community, Business Insider, BuzzFeed, Entrepreneur.com, Fast Company, Forbes, Harvard Business Review, Huffington Post, Inc. Magazine, Mashable, Medium, Moz, New York Times, SocialMediaToday, TechCrunch, ReadWrite, SitePoint, Social Media Examiner, Jeff Bullas
Use Google to find other opportunities more relevant to your field. Search for ‘your keyword + Become a contributor,’ ‘your keyword + Write for us,’ ‘your keyword + Guest post guidelines,’ ‘your keyword + inurl:guest-post’ or ‘your keyword + inurl:contribute.’
3. Go to niche forums and communities
Your target audience is somewhere looking for an expert to help them with their questions and problems. Depending on the niche you are in, there will be several communities and forums that allow you to submit content.
Search for the specific communities relevant to your topic. Find those that look to be the most popular and the most active. Are real people actually having real conversations within the community or is it full of random people posting links to their sites and no engagement?
Actively sharing your content does not mean that you send spam. You do not just join and post your content. You will be ignored and banned. Spend some time learning the guidelines and the way to approach each individual community. Participate, create value, share interesting information, help people out, solve their issues, and be a part of the wider community.
Be an authority and you will be noticed. As you begin building trust and relationships with people in the group, you can start sharing your relevant content too. Think of it as informing an audience rather than a push of a marketing message that they do not want.
4. Answer questions on Q&A sites
Quora, Yahoo Answers, Stack Overflow, and other Q&A sites are great sources of referral traffic. If you have researched before writing your post, you have probably found questions people had and answered them in your content.
Now you can go directly to the different Q&A sites, look for people asking similar questions and help them out while at the same time indirectly promoting your content. Answer questions the best that you can directly on the Q&A site, help people solve their problems and then link people back to your blog if they want to learn even more by reading the full post.
5. Reach out to influencers
Identify and get in touch with influencers who have the attention of an engaged audience relevant to your field. These could be bloggers, journalist, Facebook group admins, forum moderators and social media power users. If an influencer wants to share your post, one tweet recommending your content can result in a cascade of traffic and shares coming your way.
6. Comment on other blog posts
Comment on the most recent posts on relevant blogs that have good traffic numbers. Commenting on posts is a simple tactic that can be very useful when building a connection to another content creator. Remember that proper commenting etiquette is all about respect. When you are on someone’s blog, you are on their “property,” so do not merely share your post.
7. Promote your blog using social media marketing
The best tip I can give you here is to read my recent post The Ultimate Guide to a Perfect Social Media Strategy. Creating a documented social media strategy focused on processes and goals will improve your results. This blog explains what a social media strategy is and what tools you need and it lists five steps to create a social media strategy. If you are entering a foreign market, it might be good to consider including social media translations in your marketing strategy. This will make people in other countries want to share your post too.
Why you should be blogging
Reading all these things above might make you wonder why you would start blogging in the first place. It is not easy but it is certainly worth your time. The Ultimate List of Reasons Why You Should be Blogging describes why. Soon enough, people will share your post!
Alternatively, you might have problems coming up with new content. Well, sometimes that is not necessary. How to Boost Blog Traffic Without Writing a New Post explains how.