The Instagram Statistics You Should Know in 2020 [Infographic]
Squarelovin recaps Instagram’s growth story when they recall that on October 6, 2010, Instagram was published. One million users signed up in the first two months, and after one year, Instagram had 10 million members. Today, 1 billion people share 95 million pictures a day on average. In Sponsored Posts on Instagram: The Ultimate Guide, you were able to read that 500 million of those users are engaging on the platform daily. Those users are not just engaging with their friends; they are engaging with brands too. Doing well on Instagram as a brand can help you increase your sales, so in this blog post, you will read what Instagram statistics you should know in 2020 to make the most out of your strategy.
Main findings Squarelovin’s new infographic
Squarelovin has created a new infographic with 22 Instagram statistics you should know in 2020. Their main conclusion is that social media marketing is becoming even more important for brands.
For instance, they say that around 200 million Instagram users visit at least one business profile every day and that nearly three-quarters of US teens claim that Instagram is the best way for brands to reach them. Ads on Instagram can be seen by up to 849.3 million users, including 52.9 million young adults. In general, Instagram has an 18x higher engagement rate for brand accounts than Facebook and a 30x higher engagement rate compared to Twitter.
22 Instagram statistics you should know in 2020 [infographic]
Tips for your Instagram strategy
Now that you are ready to become more serious about Instagram in 2020, I have some tips you might like to use. In 2019, I focused on Instagram contests and how one can make the most out of them. These are the three blog posts that I have written about Instagram contests:
- How to Run a Winning Instagram Contest
- Instagram Contest: How to Pick a Winner
- Ways to Announce the Winner of Your Instagram Contest
Other Instagram blog posts you might enjoy are: