Infographics: Why Your Company Still Needs Them
Infographics. My company uses them. Your company uses them. The companies you follow on social media use them. But why do you use infographics? And how relevant are they today? Killer Visual Strategies was originally founded to make infographics and shares how we can update our infographic use.
Infographics are highly shareable content
Killer Visual Strategies remembers that about a decade ago, almost every company was using infographics as part of their marketing efforts. According to them, the value of infographics was clear. Infographics were “highly shareable content that cut out excess text for audiences whose attention spans were getting shorter all the time.” Killer Visual Strategies has noticed a shift, though. They see a shift toward a broader variety of visual content, which includes interactive experiences, augmented reality, and motion graphics and video.
We still use infographics
We still use infographics and we do so for various reasons. Killer Visual Strategies gives a few examples. Nonprofits use infographics to share their successes and maintain accountability to the people they serve. Other uses are to educate, to share data, to explain applications, and to tell stories.
Indeed, infographics have broad applications. They are simply not the only way for brands to tell data-powered stories, Killer Visual Strategies says. We are making and sharing more visual content, and we have more options than ever. That means that agencies that used to create infographics only have turned into visual communication agencies combining multiple mediums.
Killer Visual Strategies sees a shift toward quality
A few years back, companies wanted to create as many infographics as possible. This often occurred at the expense of quality. Killer Visual Strategies has observed a significant move toward “prioritizing quality over quantity.”
Now that we have Instagram, Snapchat, and YouTube, audiences are very visually literate. They demand quality. Marketers simply have to deliver that. As with anything, poorly made content can actually hurt your organization. Low-quality content can make it appear that your company does not care about quality. Does the same apply to your products and services? That is what your audience may think.
Killer Visual Strategies have also found that marketers have discovered new applications for infographics.
We now have:
- Social media micronarratives & mini-infographics
Bite-sized. One or two stats at once. Quick to read and easy to share.
- Interactive infographics
Allow for animations, hyperlinks, tooltips, accordions, and other non-static elements. Combine the high engagement rates of animated video with the ability to click on particular elements.
- Annual reports & financial reports
Interactive pieces allow for in-depth examination. A more compelling way to communicate key information. Aggregate a report’s most critical data into engaging data visualizations. PDF reports, long-scrolling pieces, or presentation decks.
- Motion graphics
Share data while minimizing on-screen text. Take advantage of the popularity of video to drive high-value engagement. Can guide viewers through a particular story. A more curated experience.
Want to read more about digital marketing?
In December, I have listed my most popular blog posts of 2019 that focus on digital marketing. I have divided them into four categories: miscellaneous, SEO, content marketing, and social media. If you’re new to digital marketing, some of these blog posts help you get started. Other ones are more in-depth. For example, there is the ultimate guide to hashtag use on every popular social media platform. There is also a series of posts that focus on Instagram contests.
Four weeks ago, I also published a blog post explaining why you should switch from macro-influencers to micro-influencers. And two weeks ago, I wrote a blog post about 4 current content marketing trends.