How to Go Viral with Meme Marketing
Unless you have been living under a rock since the Internet came around, you know what memes are. You have seen them all over your social media feeds. However, marketers have a really difficult time finding ways to use them. When companies use memes, they sometimes work but most of the time, they fall flat. Despite the pitfalls, using memes in digital marketing offers some unique benefits. This blog post lists 9 tips on how to go viral with meme marketing.
Nine tips on how to go viral with meme marketing
David Bosley, Digital Dragon, Esther J. Cepeda have written down what they think you should and should not do when it comes to meme marketing. If you follow these 9 tips, you might be able to make some noise with your memes:
1. How to go viral with meme marketing: know your audience
Who is your target audience? If they are older and a bit more conservative, you might have a hard time using humor as an advertising tool. On the other hand, if your target audience is extremely young, you will have to be really smart about not coming off as the adult trying to fit in with the high schoolers. Understand who your audience is and really think about what they care about and how they view the world. Alternatively, bring in a couple of your audience members and run some ideas by them to see what they think.
2. How to go viral with meme marketing: consider your brand
Meme marketing is useful to brands that are playful and modern. For example, if your company provides dog toys, dog memes can help you sell. But, if your company provides professional and traditional services (law offices, medicine industry), memes may not be the best idea for your advertising efforts.
3. How to go viral with meme marketing: do not use memes all the time
The trick to a good meme is that it cannot be forced. It is spontaneous and timely and it clicks with your brand and audience. Those opportunities do not come every single day. If you try to use memes too often, it will be obvious that you are trying to ride the wave of a trend every single day. When used sparingly, memes will be effective.
4. How to go viral with meme marketing: check image rights
Just because an image has become a meme does not mean that you are in the clear to use it. It is unlikely that you will get in hot water legally for a single meme but keep in mind that you are using it for business purposes while everybody else is just trying to get a laugh from their friends.
5. How to go viral with meme marketing: do not stop believing in your memes
The nature of memes is that they are hit or miss. If your first couple of attempts do not gain much traction, it is important to keep trying. Your hits should make a huge splash and might even go viral, more than making up for the time and effort spent on a couple of fiascos.
6. How to go viral with meme marketing: be ready to move quickly
The world of memes moves fast. Something that is funny on Monday is already outplayed by the weekend as people become tired of seeing it in their social feeds all week. If you have a long corporate process that takes ads a week or even a couple of days to get approved, you might not be able to jump headfirst into the meme game. Also, if you use and modify an existing meme, make certain that it still makes noise. You cannot go wrong with internet memes that are considered classic and timeless like Doge, Me Gusta, and Troll Face.
7. How to go viral with meme marketing: do not use memes to replace existing content
Memes are a great way to grab attention and drive people to your brand but they are not a substitute for truly valuable content. Understand that people who come to you after taking a look at your memes might not be your typical target audience or even have any idea who you are. Put together a custom landing page for these new visitors to introduce yourself briefly.
8. How to go viral with meme marketing: use some common sense
Do not use crass imagery or something potentially offensive. Keep things light and fun, unless you know for sure that dark memes will be a hit with your followers.
9. How to go viral with meme marketing: use your friends/followers to create memes
Have a meme contest and ask your followers and friends to create memes for you. Your most devoted fans will probably have a million on-brand ideas that can create short bursts of energy and, hopefully, meaningful engagement.
You now know what to take into account when creating memes for your company. How do you make a meme? Luckily, meme generator tools can help you out and Lifewire has listed some popular ones.
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