From Macro-Influencers to Micro-Influencers: Why You Should Switch
In How Do You Choose the Perfect Influencer for Your Brand?, you could read that social influencers are essential in internet marketing. That blog post explained what influencer not to choose. It also listed four considerations for when you are looking for a perfect influencer. I want to update this information with the current state of influencer marketing. Dot Com Infoway rightly claims that Influencer marketing never fails to astound people and companies with the stellar results it can deliver. There is no shortage of growth in influencer marketing. However, there does seem to be a switch from macro-influencers to micro-influencers. You can read about it below.
From macro-influencers to micro-influencers: infographic
Dot Com Infoway has created an infographic that I find very useful. They have examined the trends. Then, they pinpointed the ones that are bound to dominate the influencer marketing environment in 2020. I find it to be packed with data but still easy to understand.
From macro-influencers to micro-influencers and even to nano-influencers
Larger brands are moving from macro-influencers to micro-influencers due to rising costs and declining engagement rates of macro-influencers. 61% of consumers say micro-influencers produce the most relatable content. Nano-influencers, who have between 250 and 10,000 followers, provide maximum engagement and authenticity.
In the total number of followers, I am a micro-influencer. Depending on each social media account separately, I fall between the nano-influencer category and the micro-influencer category. I can confirm that I get booked for campaigns increasingly more. Interested? Check out my media kit on LinkPizza!
Pick the right platform
Instagram is the most used platform for influencer marketing, and Twitter is second. That makes sense, considering the statistic you can read in The Instagram Statistics You Should Know in 2020. An honorable mention goes to TikTok, which is growing rapidly. Video content will get more and more engagement, with a special mention of live video content.
Want to read more?
In December, I have listed my most popular blog posts of 2019 that focus on social media. I have divided them into five categories: YouTube, Instagram, Facebook, LinkedIn, and general. I also listed my most popular digital marketing blog posts. You can find them in four categories: miscellaneous, SEO, content marketing, and social media. If you’re new to digital marketing and social media, some of these blog posts help you get started. Other ones are more in-depth. For example, there is the ultimate guide to hashtag use on every popular social media platform. There is also a series of posts that focus on Instagram contests.