9 Digital Marketing Trends to Follow Now
It has already been two years since I wrote How Can Current Digital Marketing Trends Help the Entrepreneur? Nothing changes like digital marketing and social media, so a new blog post is long overdue. I found an infographic made by HyprOnline that talks about nine digital marketing trends to follow in 2020, so I wanted to share that with you. You can find the infographic below.
Main findings infographic about digital marketing trends to follow
HyprOnline says nothing new when they say that content is the king and that producing apt content for your audience is a must. Still, did you know that using the Catalog advertisement on Facebook or Instagram is a proven method to bring in more clicks? When it comes to B2B marketing, Linkedin Inmail and Personal Branding rule the sphere (or not?). Also, plain content draws less attention than graphical posts.
The trend of podcasts
Finally, HyprOnline states that podcast marketing has shown significant growth for over nine years. I have noticed that too. In a recent blog post (Blog or Podcast: What Best Helps the Entrepreneur?), I examined podcasts. There are several advantages to a podcast. It offers the listener a human connection, firsthand information from trustworthy sources, a chance to multitask, and more time with your content.
There are also some drawbacks to consider before you start. With podcasts, there are limits to SEO, even though Google has taken a modest step. There is an inability to provide links, and a listener cannot skim content for relevant information. The analytics are rudimentary and podcasts lack a natural opportunity for lead generation.
Want to read more?
In December, I have listed my most popular blog posts of 2019 that focus on digital marketing. I have divided them into four categories: miscellaneous, SEO, content marketing, and social media. If you’re new to digital marketing, some of these blog posts help you get started. Other ones are more in-depth. For instance, there is the ultimate guide to hashtag use on every popular social media platform. There is also a series of posts that focus on Instagram contests.