How to Face Digital Marketing Challenges as a Solopreneur
As a solopreneur, it can be difficult to wear so many hats without feeling overwhelmed. It is a fact that, as a solopreneur, everything you do will likely be alone or with very little help, at least in the beginning. That means you will also have to face digital marketing challenges by yourself. Fret not! This blog shows you how you can confidently approach digital marketing as a solopreneur in seven steps.
Facing digital marketing challenges confidently: 7 steps
Take these seven steps to approach digital marketing challenges confidently as a solopreneur.
1. Plan everything
The best way to streamline your digital marketing efforts is to plan everything in advance. A comprehensive strategy will make your marketing that much more effective. Having a calendar of your content, making time for your SEO efforts each week, and automating your social media posting can save you a lot of time (and money). Keeping marketing as a part of your calendar also means you are less likely to forget about it as it becomes a part of your weekly schedule.
Know your brand and know your customers. Research the demographics of the social networks available and determine which one(s) will best promote your product or service. Whatever platform has the best potential to generate more clients is where you should concentrate your limited resources and time.
2. Focus on content
Content should be at the heart of your initial marketing efforts. A website that is full of content and leadership thought is much easier to invest in and buy from than a basic page. Hence, high-quality content is the most important thing to invest in. Blogs, onsite words and even social media posts should be useful and interesting for your clients to read. The more valuable they find your content, the more conversions you will be able to see and the stronger your call to actions will be.
3. Become a social media ninja
Neglecting social media as a solopreneur is a cardinal sin as it is one of the best ways you can streamline your overall marketing efforts. With social media, you can build up a following of loyal customers. It offers free traffic from the likes of Facebook, Twitter, Instagram, and LinkedIn.
4. Do keyword research
You may not know very much about SEO but you really do not have to be an expert to make it work for you as a solopreneur. Google has a keyword research tool that is easy to learn. In addition, there are plenty of free other options for you to try. Try to find a profitable keyword that is relevant to you but that does not have too much competition. That means you will be able to target it easily.
5. Take advantage of local
As a solopreneur, you need to take advantage of local in order to gain qualified leads. This helps you to streamline your efforts as aiming for clients in one city rather than the whole country is a lot less time intensive and complicated.
6. Rehash your content
As a solopreneur, you need to get the most out of every minute of your time and out of everything you produce. Re-purpose your content across multiple digital media platforms.
For instance, take that blog post you wrote and share excerpts from it on Facebook and Twitter. Gather all those Twitter feeds you tweeted on some particular subject related to your brand and repurpose them as a blog post. Embed those presentations you held for prospective clients in your blog posts or on your website. In short, make all your content work for you in as many ways as possible.
7. Digital marketing challenges – determine the metrics that are important to your brand and act accordingly
You need to move ahead, no matter what sort of business you run. Your dashboard should have the appropriate metrics that matter to your enterprise. You cannot grow unless you learn how to measure your results.
Stay sane and be successful as a solopreneur, not just for digital marketing challenges
Like I said, if you are a solopreneur, you wear many hats. Wearing those many hats all day every day may be exciting but also exhausting. How can you do it all while staying sane and productive, and how can you be successful wearing the many hats of a solopreneur? These questions are answered in my blog How to Stay Sane and be Successful as a Solopreneur. If you feel you are not yet ready to face digital marketing challenges with confidence and you want to know more about digital marketing after reading this blog, I can recommend this post.
Would you like help with your (international) digital marketing efforts? I am a translator, so I can help. If you want me to translate your texts or write a blog post for you, please send an email to firstname.lastname@example.org! Please help me by sharing this blog on your social media!