Blogging Dead? Here Are 5 Reasons Why It Is Not
In The Ultimate List of Reasons Why You Should be Blogging, I already explained why your company should be blogging. However, every so often the internet world goes crazy for new technology, and people question whether or not blogging is still worthwhile. Blogging dead? No, it is not!
A blog is more than just an easy way to talk to your customers. It is a goldmine in terms of brand awareness, trust-building, online reputation, user engagement, and SEO. This blog post offers five reasons why blogging is still alive and kicking.
I have created this blog post using articles by Sarah Voigtman and Taylor Gordon.
Update June 14, 2019: link to Sarah Voightman’s article broken. Removed it.
1. Blogging dead? No, blogs convert better than social media posts
Many brands think that posting regularly on social media is enough and that they do not need a blog too. However, your social media are platforms for promoting your blog, not the other way around. Blog posts give you much more room for sending your message and attracting consumers. Blog posts have the following advantages over social media posts:
Higher keyword density
Blog posts can be as long as you want them to be. They are not restricted to character limits like on many social media sites. This allows for a higher keyword density and better SEO. Plus, the unlimited word count allows for the ideal length for online content: 1,200 words or longer.
Longer content lifespan
Social media posts are visible to your target audience for a day or two. After that, they get lost in the thousands of other updates from other users on the newsfeed, including content from your competitors! A blog, on the other hand, can be evergreen. If you want to learn more about evergreen content, please read How to Write Evergreen Content.
More site traffic
The point of posting content online is to drive conversions. While social media is an important part of establishing and marketing your business, your blog is where the real magic happens. Visitors are already on your site if they are reading your blog post, rather than seeing your content on a social media site. A blog can do wonders for your site traffic and optimize your conversion rates.
2. Blogging dead? No, Google loves blogs
Content is where a brand can send its message, engage with users, rank for keywords, and seal conversions. The best location for this content is a blog. Here are some statistics that prove the value of a blog for SEO:
- Websites with blogs have 434% more indexed pages than websites without.
- B2B marketers with blogs get 67% more leads than those without blogs.
- Sites with blogs have 97% more inbound links than those without active blogs. 58% of marketers name “original written content” as the most important type of content.
Blogs are opportunities to pack your site with keywords, indexed pages, links, and useful information for customers. They are the one place you can post what you want, when you want, almost without limitations. When done correctly, your blog can significantly boost SEO and achieve real ROI.
Your blog should have a purpose and strategic plan; otherwise, it can be a waste of time. Blog about topics that people are searching for and use relevant keywords to drive more traffic to your site. Search engines favor the most relevant and current content so blogging regularly and updating your post frequently can boost your ranking in search as well.
3. Blogging dead? No, blog posts build trust
Earning consumers’ trust is more important now than ever before. Millennials, which is the largest group of consumers today, have established a new normal when it comes to choosing which brands to support. The key to breaking into the Millennial market is establishing trust, transparency, and meaningful relationships. Your blog is an excellent platform for connecting with your desired audience and proving that your brand deserves their trust and loyalty.
4. Blogging dead? No, blog posts build authority
Writing quality content on a website is one way to show people that you know what you are talking about. Longform informational content, infographics, studies, and white papers can set you apart from other businesses.
If you do not have time to write, videos with video notes can do the job as well. You do not have to post every day either. High-quality blog posts published weekly, biweekly, or even monthly could boost your authority.
5. Blogging dead? No, there is money to be made
Blogging can promote your main business, and it can be a money maker itself. With monetization strategies like affiliate marketing and display ads, you can earn an extra passive income from the readers of your blog.
To get started with affiliate marketing, browse affiliate networks or go directly to the website of products you frequently recommend to see if the company has an affiliate program. People who promote products as an affiliate get a commission if someone purchases a product through their affiliate link.
In How to Ride the Wave of Innovation in Affiliate Marketing, you can read what affiliate marketing experts think the future holds for affiliate marketing.
Blogging is not dead
Blogging is not dead. Sure, there are new social media platforms where you can build a following, but blogging still has its place in content marketing. The key to blogging is moving forward with a strategy. Who do you want to reach? What information do they want to read? How can you convert readers into subscribers and customers? Get clear on your mission and blogging can do great things for your business. If you have yet to start a blog for your business, do not worry. It is never too late.
Also, if you are tired of writing new blog posts, I might have something interesting for you to read. In How to Boost Blog Traffic Without Writing a New Post, you will find six ways to boost blog traffic without writing a new post.