Ways to Announce the Winner of Your Instagram Contest
For the past two weeks, I have been researching the best practices of Instagram contests as I am planning to hold one in a few weeks. Two weeks ago, I examined Instagram contests in general. Last week, I explored how to pick a winner best. This week, I want to examine the ways that you can announce the winner of your Instagram contest. Announcing the winner seems like the fun part to me!
A wrong way to announce the winner?
According to Wishpond, there is even a wrong way of announcing the winner or winners of your contest. Yikes. They say that “doing this wrong results in a lot of wasted time, energy, and resources; your whole contest will end on a sour note. And that is not to mention the displeased contest entrants who may otherwise have bought from you down the line.” They do not say what you can do wrong, though. So, let’s look at what you can do right.
Ways to announce the winner of your Instagram contest
When I examine the ways that you can announce the winner of your Instagram contest, I see that articles available seem to focus on WHERE you can announce the winner rather than on creative ideas for how to announce them. So, I guess announcing the winner of your contest is pretty straightforward. Perhaps keeping the announcement simple allows for following rules and requirements. Below are some of the ways that Easypromosblog and Wishpond suggest for announcements.
· Add a new post to your account
One easy way to announce the winner(s) is publishing a new post on Instagram when the giveaway ends. Easypromosblog claims that giveaway posts receive very high levels of engagement. They say that if you want to maximize the benefits of your contest, it makes sense to share more than one post. For the image, they suggest you use the same photo as the original post, share a different view of the prize, or show the moment you selected the winner. If you want to make an impact, they recommend announcing your contest winners with an animated video and thrilling sound effects.
· Share a link from a link service in your Instagram bio
Instagram does not allow links in posts or comments, but it does allow you to use one link in your bio. Easypromosblog suggests using a link service, such as Linktree or Linkin.bio, to send users on to several destinations. If you use this service, you can link to a page with a list of links, including the giveaway certificate of validity and a Winner page. Use this Winner page to announce the winner(s), prizes, and any runners-ups. Then, use your posts and Stories to send people to your bio.
· Announce the winner in a comment
If you do not want to go through the trouble of creating a new post, then there is a simpler way, Easypromosblog says. Mind you; I do not think that creating a new post is an enormous amount of effort. Not in general and not compared to all the work you have already put into the Instagram contest. Still, apparently, some people consider creating a new post an effort.
They say you can update your original giveaway post with a comment that announces the result. You can tag the winners to get their attention. If you are lucky, they will respond to your comment or share the post on their Stories.
· Announce the winner in a Story
Easypromosblog says that according to the latest statistics (they do not cite their sources, though), Instagram Stories receive more engagement than other types of posts. They urge you to post a Story or two about your contest. Examples are countdowns, reminders, and progress reports.
Once it is over, Easypromosblog considers Stories to be the perfect medium to announce a winner. They think you should tag the winner in your Story, make your Stories shareable so that the winner can pass on the news, add a swipe-up link to your giveaway certificate, winners’ page, or video, add the Story to your highlights so that new followers can see what kind of giveaways you run, and if you have space, link to the original giveaway post so that followers can click through to see the details.
· Contact giveaway winners through direct messages
Easypromosblog says that if you want to make sure that your winners have seen the announcement, send them a DM. Well, I think not that many people actually read their DMs. I would suggest doing this as an extra announcement but not as the only announcement.
According to Easypromosblog, this strategy has several advantages. You can see when someone has read your message, it is a private channel to share contact details for the shipping of the prize, and it builds a closer relationship with your followers
· Share the news on your other socials, website, and newsletter
Do not forget to use your other social networks to announce the result. Follow up on the giveaway on Facebook, Twitter, and even your website and mailing lists. Next time you run a giveaway, all your contacts will be tuned in and ready to take part!
· Email to the Contest Winner
According to Wishpond, you need to contact the winner by email before you announce anything to the public. They want you to make sure the person is eligible to win, meaning they meet any entry requirements stated in your rules and regulations. You will also want to make sure it is okay to use their name in your announcement, they claim. I am not sure if you have to do this if you have already stated this in your contest rules at the start of the contest, though. Anyone?
Wishpond also says that you want to make sure the person responds to claim the prize. After all, you want to be able to announce the winner in a timely fashion, or else entrants will forget or start asking you about it. They suggest giving three to seven days for the winner to respond to your email before selecting another. If you are going to select another winner, let the original winner know you are going to do that by email).
However, I am not sure if this email tip works for every Instagram contest. I think it depends on whether receiving every contestant’s e-mail address is part of your Instagram contest goals.
Social media translations
With these three blog posts, I have learned a lot for my first Instagram contest. In my day-to-day life, I am a professional translator. Recently, I wrote a blog post about social media translations as social media are such a huge part of marketing our businesses and an easy tool to reach an international audience.
If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach. If you want to adopt a multilingual approach, please contact me to talk about your translation project. My email address is firstname.lastname@example.org. For instance, if you need the rules of your Instagram contest in more than one language, I can help you!