12 Reasons Your Audience Does Not Share Your Blogs
Have you ever noticed that your audience does not share your blogs? It makes a huge difference in your blog’s traffic and lead generation whether or not your content is shared. Unfortunately, if your content is not remarkable, it is not shareable. Read on to learn why your blog is not remarkable enough to be shared and what you can do about it. Remember to share this blog when you are done reading 😉
12 reasons your audience does not share your blogs (and what to do to fix that)
1. Your audience does not share your blogs because the headline is terrible
A great title grabs readers. Your headline is the most important part of your post because it is your first impression. It is what people see when your blog post shows up in search engine results and when it is shared on social media. As Janet Aronica says: “Without a great headline, few people will get that initial intrigue that makes them want to click through and check out your post. Write great headlines that are descriptive but also spark a sense of urgency.” A fun way to analyze your headline is Advanced Marketing Institute’s Headline Analyzer.
2. Your timing is off
Do you know your audience and when to deliver your content to get the best results? Get the insight you need to create content that is more shareable. Dig into your audience analytics to get the information you need. An example is Facebook Insights. In addition, there are many blog posts and infographics on what the best days and times are to post content on what social media platform. For instance, below is a table from Pam Neely based on data from Quick Sprout from earlier this year. Take these charts and studies about when is the best time to post with a grain of salt. You need to test what the right time to post for you is. These studies are a good place to start though.
3. You do not have “regulars”
You want your posts to spark a conversation and to ignite an interest that keeps people coming back for more. Pamela Vaughan says that a great way to develop a relationship with your audience is by being attentive to blog comments. To get the comments rolling, make the content useful and thought provoking, and “reward” your commenters by responding. If you generate a group of regulars who always come back to read your blog content, chances are good they are also regularly sharing your content.
4. Your audience does not share your blogs because you write about yourself
According to Janet Aronica, when readers are visiting your blog for the first time, they do not care about you yet. Make them care by addressing the topics they want to learn about and discuss. How-to articles and lists of tips and resources are great formats for that.
5. Your posts are all the same
No one likes to listen to the same tune over and over again. Pamela Vaughan gives examples of how to change up the format of your content: use charts, infographics, videos, photos, and other visuals to keep people coming back for more. Break up your content to make it easier to consume so you get more people to read and share it.
6. Your audience does not share your blogs because you ramble
According to Pamela Vaughan, if there is not a clear takeaway from your content, people do not have a key point or reason to share it with their friends and followers. Cut to the chase, and make the lessons from your content loud and clear.
7. Your audience does not share your blogs because you make it difficult to share
As Sharon Hurley Hall says: “It has happened to me many times. I read a great article and am ready to share, but then I realize there is not a single social media button on the page. At that point, I have to be pretty committed to the idea of sharing to want to continue. If I do, I have to use Buffer or go to the individual sites to share manually. Sometimes it is too much trouble.” If you want people to share your content, you have to make it easy. Use social sharing WordPress plugins or social sharing buttons.
8. Your audience does not share your blogs because you do not ask for it
People are often not comfortable with asking their audience to share their content. Please do. If you want people to share your content, just ask. Dan Zarrella has conducted a study of the words and phrases that garner the most retweets. The image below shows the results.
Update 8/19/2019: source link Zarrella removed
Include a call to action at the end of every piece of content, asking for the share and you will get more shares.
9. Your audience does not share your blogs because you have poor descriptions
It is very convenient if you share a piece of content and the pre-filled description is already perfect. On the contrary, it is super-annoying when there is no description or just an arbitrary piece of text from within the post. Good descriptions are not just good for SEO but for social sharing. Design your descriptions as carefully as content. The better your content looks when people hit the share button, the more likely they are to share.
10. Your audience does not share your blogs because you do not use any (fantastic) images
Social media has turned visual. Tweets with images are 94 percent more likely to be shared, and photos on Facebook get 53 percent more likes. According to Social Bakers, 93 percent of the 5,000 most shared posts on Facebook last spring were photos. Only 3 percent were status updates.
11. Your audience does not share your blogs because you do not use enough words
Did you know that the longer your blog is, the more people share it? As Pam Neely says: “The blogger who advised us all to write epic s*&t was on to something. Epic content is shared.” This is supported by several studies, of which I will give an example. According to Neil Patel, posts containing less than 1,500 words received 174.6 tweets and 59.3 Facebook likes on average, and posts containing more than 1,500 words received 293.5 tweets and 72.7 Facebook likes on average.
That means you have to write longer blogs. By doing so, you stand out, as less than 5 percent of bloggers write posts longer than 1500 words. That is the result of Orbit Media’s survey of 1000 bloggers.
I have indeed noticed that my longer blogs such as ‘41 Inspiring Translation Quotes,’ ‘Landing Page Optimization for Beginners,’ ‘Things to learn from The Lean Content Marketing Handbook for SMBs‘ and ‘Seizing Opportunities as an Entrepreneur‘ receive more shares.
12. Your audience does not share your blogs because you do not leverage a trend on social media
I will give you a personal example. In July 2015, there was a Rabobank conference on Circular Economy in the Netherlands. During the conference, many people tweeted about the conference using the hashtag #circulareconomy, which then became a trending topic in my country. I have written two blogs on circular economy earlier this year, one explaining it and one comparing it with Blue Economy. I immediately sent out two tweets, each with a link to one of the posts. It received many retweets and clicks, even though the blogs were a few months old. The visitors still thought it was valuable and relevant. Therefore, find a trend (like the ice bucket challenge or Movember) and do something with it. In addition, every holiday is a chance to reach a larger audience.
What can I do for you and your blogs?
Remarkable content needs to be informative, easy to share and written well. Do you feel like sharing a piece of content that is full of grammar mistakes or typos, or that is in a language you do not understand? My guess is no. I am CEO of affordable Dutch translation agency BudgetVertalingOnline (for translations English <> Dutch). I can, therefore, help you if you want to reach a bigger audience by having your content shared. Would you like to get in touch? Send me an email (firstname.lastname@example.org), send me a Tweet (@GdenHolder) or fill out the quotation form.
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