Long-Form Content: Why Your Brand Should NOT Focus on It

Usually, we read that long-form content is the way to go for brands trying to establish a good ranking for their website. Interestingly enough, I found a study that says that long-form content might not be a good idea. In this blog post, I gather the statistics you might be familiar with and present the study’s findings. I will end with a suggestion. That way, you will have all the information you need when creating your content calendar. Continue Reading →

Social Media for Startups: Where to Begin?

You have just founded your company, or you are planning on starting your company soon. You know you need to be on social media, but you do not know where to begin. So many options are available but how can you best approach them and which ones are right for your brand? In this social media for startups blog post, I describe where you can begin. Continue Reading →

The Ultimate List of Apps for Group Video Calls

I sometimes have to travel internationally because I cover events as a vlogger. Naturally, when traveling abroad for business, you end up having contacts in places far away from home. While you can conduct most of your business through email, sometimes it comes in handy to talk to the person face to face. I am preparing for a video call with more than one person. Do the apps I usually use for video calling also have options for video calling more than one person? And if they do, do the other people I want to call have that app? I got inspired to make a list of all the apps for group video calls I could find, so my business partners and I can find an app that we (can) all use. Continue Reading →

Your Instagram Like Count Might be Removed. Now What?

Recently, I learned that Instagram is experimenting with removing the like count feature in seven countries. If you search for information about this change, you will find articles with titles containing phrases like ‘remove the pressure,’ ‘turning point,’ and ‘shift tactics.’ Something as small as removing a like count appears to move people to question big strategies. Wasn’t the like count supposed to be a vanity metric? In this blog post, I examine what the Instagram like count removal could mean for entrepreneurs and influencers. Continue Reading →

Image SEO: Often Forgotten but Not Insignificant

If you are like me, you try to perfect every piece of content you publish. For me, most of the time, this content consists of blog posts on two of my websites and videos on my YouTube channel. Images are an essential part of these pieces of content. Nevertheless, how often do you REALLY think about them before you post them? Images actually deserve a significant portion of the attention you pay to SEO. In this blog post, I will explain the importance of image SEO and share with you an infographic that offers a step-by-step guide for ranking in Google Images. Continue Reading →

Instagram Captions: How to Skyrocket Engagement

I am not going to lie. Sometimes, I am very jealous of the way people write their Instagram captions. Are there more important things in life? For sure! Still, I would not mind improving my caption game. Instagram captions can be a powerful tool that can make or break your post. Therefore, I am examining Instagram caption best practices in this blog post. If you are using your Instagram account for business purposes too, you can learn from these experts how you can skyrocket engagement and reach your set goals. Continue Reading →

Ways to Announce the Winner of Your Instagram Contest

For the past two weeks, I have been researching the best practices of Instagram contests as I am planning to hold one in a few weeks. Two weeks ago, I examined Instagram contests in general. Last week, I explored how to pick a winner best. This week, I want to examine the ways that you can announce the winner of your Instagram contest. Announcing the winner seems like the fun part to me! Continue Reading →

Instagram Contest: How to Pick a Winner

As I told you last week, I am interested in running an Instagram contest. There was one topic I only discussed briefly: how to pick a winner. I learned that there are several ways that you can approach this important part of the contest. In this blog post, I list several methods of picking a winner as well as their benefits or drawbacks. Continue Reading →

How to Run a Winning Instagram Contest

I have been enjoying my Instagram business account for a while now. It has been going fairly well since I started using it about two years ago. I want to do something back for my followers while simultaneously trying to grow my account and boost engagement. A contest is something I have been thinking about, but since it would be the first time, I want to be prepared. What are the dos and don’ts when it comes to an Instagram contest? What rules should you follow? What are the best practices? I have researched it and want to share with you what I found. Continue Reading →