Why You Should Be Updating Your Evergreen Content

The first time I wrote about evergreen content was in 2015 when I described how to write it. A few months later, I created an ultimate evergreen marketing guide for entrepreneurs. Then in 2017, I gave you a list of evergreen content ideas, but I also shared with you why sometimes, it is useful to choose topical content over the evergreen kind. As you can tell, all these posts focus on the creation side of the story. This month, I learned about the maintenance side, and I wish to share with you what I learned about updating your evergreen content. Continue Reading →

Blog or Podcast: What Best Helps the Entrepreneur?

For my translation agency, I am used to blogging. For my other company Meemoeder.com, I have added vlogging to the marketing mix and started a YouTube channel. It allows me to reach my audience in different ways. However, in the area that I work in, I encounter many podcasters, as well. I never listen to podcasts myself. I have been on several podcasts as a guest, though, as I understand their media coverage can help me. It does make me curious about the benefits for entrepreneurs from the host’s perspective. Is podcasting a good move for entrepreneurs raising brand awareness or do the benefits not outweigh the effort and costs? So, blog or podcast?
True, this could be a richer question as it leaves out video marketing and offline media, among other things. For the sake of clarity, I want to break the topic down to these two marketing forms. Here, I examine what the experts have to say about the blog or podcast question and how easy (or not) it is to start a podcast. Also, I found some tips for being on the other side of the podcast: how to be a good podcast guest. So, if you think podcasts require too much effort to create, but you are convinced of their merits, you can learn how to become a good guest and make money off podcasts that way. Continue Reading →

No Personal Branding Needed – The Entrepreneur Can Win Another Way

I have fallen in the trap of thinking I need to spend time on personal branding too. In fact, I have written a blog post listing tips and a blog post about the reasons why. Most of the blog posts you see written about personal branding focus on social media. I think by now, more and more people realize that social media can come in handy but that they are not real life. The negative consequences that social media and its vanity metrics can have on one’s mental health are highlighted increasingly more. Yes, you can look good on social media, but people do not necessarily buy that self-created image anymore. What can you do as an entrepreneur to keep winning? Two authors have recently argued that no personal branding is required. What a relief. Continue Reading →

Instagram Ads: Best Practices for Beginners

You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at all. I wanted to highlight a 24-hour giveaway, but Instagram’s review process took longer than those twenty-four hours! A third try, where I did not have a time limit, did work out nicely.
Still, these three tries made me ask how I can do a better job with Instagram ads. Therefore, in this blog post, I dive into the best practices of Instagram ads. First, I want to show a recent change in these ads, so you have all the relevant information before you starting developing an ad strategy. Continue Reading →

Mobile App for Your Brand: Why Would You Need One?

Is your email flooded with people proposing to create a mobile app for your brand too? They are annoying, but they did make me wonder why I would need it, considering I have a small online business in translations. What functions can an app provide that are useful for my customers and prospects? Would those benefits outweigh the costs? In this blog post, I examine what a mobile app can do for your brand if you are an SME. Continue Reading →

Long-Form Content: Why Your Brand Should NOT Focus on It

Usually, we read that long-form content is the way to go for brands trying to establish a good ranking for their website. Interestingly enough, I found a study that says that long-form content might not be a good idea. In this blog post, I gather the statistics you might be familiar with and present the study’s findings. I will end with a suggestion. That way, you will have all the information you need when creating your content calendar. Continue Reading →

Social Media for Startups: Where to Begin?

You have just founded your company, or you are planning on starting your company soon. You know you need to be on social media, but you do not know where to begin. So many options are available but how can you best approach them and which ones are right for your brand? In this social media for startups blog post, I describe where you can begin. Continue Reading →

The Ultimate List of Apps for Group Video Calls

I sometimes have to travel internationally because I cover events as a vlogger. Naturally, when traveling abroad for business, you end up having contacts in places far away from home. While you can conduct most of your business through email, sometimes it comes in handy to talk to the person face to face. I am preparing for a video call with more than one person. Do the apps I usually use for video calling also have options for video calling more than one person? And if they do, do the other people I want to call have that app? I got inspired to make a list of all the apps for group video calls I could find, so my business partners and I can find an app that we (can) all use. Continue Reading →

Your Instagram Like Count Might be Removed. Now What?

Recently, I learned that Instagram is experimenting with removing the like count feature in seven countries. If you search for information about this change, you will find articles with titles containing phrases like ‘remove the pressure,’ ‘turning point,’ and ‘shift tactics.’ Something as small as removing a like count appears to move people to question big strategies. Wasn’t the like count supposed to be a vanity metric? In this blog post, I examine what the Instagram like count removal could mean for entrepreneurs and influencers. Continue Reading →

Image SEO: Often Forgotten but Not Insignificant

If you are like me, you try to perfect every piece of content you publish. For me, most of the time, this content consists of blog posts on two of my websites and videos on my YouTube channel. Images are an essential part of these pieces of content. Nevertheless, how often do you REALLY think about them before you post them? Images actually deserve a significant portion of the attention you pay to SEO. In this blog post, I will explain the importance of image SEO and share with you an infographic that offers a step-by-step guide for ranking in Google Images. Continue Reading →