Why to Include Social Media Translations in Your Marketing Strategy

Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have to decide whether you want to stay in your native language or adopt a multilingual approach.
My advice would be to use more than one language because you need to target the right people in the right place at the right time. You may be wasting your time and money if all your posts are in English when fifty percent of your customers are Spanish. In this blog post, you will find background information regarding social media translations, tips for launching a multilingual social media campaign as well as some considerations for social media translations. Continue Reading →

The Ultimate Guide to a Perfect Social Media Strategy

Marketers who document strategies are 538% more likely to report success, those who document processes are 466% more likely to be successful, and 88% of marketers who set goals actually achieve them. That is why you need a documented social media strategy. Creating a documented social media strategy focused on processes and goals will improve your results. Here, you will find everything you need to plan your work and work your plan. Continue Reading →

How to Plan Digital Content Like a Professional

You want to plan digital content efficiently but it is not always an easy task and it can be a very time-consuming process. After all, you want to present your audience with high-quality content on a regular basis. How can you best do this? In this blog post, you will find several steps and tools that can help you. Continue Reading →

How to Find Inspiration for Content Creation When You Are Tired

Finding inspiration for your content creation can be a little tricky and writing may sometimes feel like an obligation. Content is important because it fuels our SEO initiatives, social media feeds, and advocacy marketing efforts. If you are hitting the wall with your content schedule, do not worry too much. Even if you feel uninspired, there are easy ways to get inspired again. Here is how! Continue Reading →

What Can the Entrepreneur Achieve With IGTV?

To celebrate one billion users and in an apparent effort to challenge YouTube for video supremacy, Instagram has launched a brand new, long-form video format called Instagram TV (IGTV). Now you can deliberately waste hours of your time consuming video and only video, just like you do on YouTube. In this blog, you will learn what IGTV is and how it works, find out what IGTV means for an entrepreneur, and find 3 questions to ask yourself before using IGTV. Continue Reading →

How Not to Mess up Your Email Subject Lines

In this blog post, you will learn how not to mess up your email subject lines so that people will actually open your emails and read them. First, you will find 6 types of email subject lines you should avoid. Then, you will find 7 tips to optimize your subject line and finally, 20 creative email subject line example templates are listed. Continue Reading →

20 Powerful Google Chrome Extensions for Entrepreneurs

Many lists are available if you are looking for Google Chrome extensions that can make your life easier. I kid you not, there is even a list of Google Chrome extensions that can make your Netflix experience much better, including flipping the screen sideways for when you are binge-watching in bed. These are the Google Chrome extensions that I feel make an entrepreneur’s life much better. Continue Reading →