The Instagram Statistics You Should Know in 2020 [Infographic]

Squarelovin recaps Instagram’s growth story when they recall that on October 6, 2010, Instagram was published. One million users signed up in the first two months, and after one year, Instagram had 10 million members. Today, 1 billion people share 95 million pictures a day on average. In Sponsored Posts on Instagram: The Ultimate Guide, you were able to read that 500 million of those users are engaging on the platform daily. Those users are not just engaging with their friends; they are engaging with brands too. Doing well on Instagram as a brand can help you increase your sales, so in this blog post, you will read what Instagram statistics you should know in 2020 to make the most out of your strategy. Continue Reading →

How Do You Choose the Perfect Influencer for Your Brand?

Whether you like it or not, influencers are here to stay. Social influencers are essential in internet marketing. It may be hard to find what the perfect influencer is for your brand so, in this blog post, you will find what influencer not to choose and four considerations for when you are looking for an influencer. Continue Reading →

Why You Should Be Updating Your Evergreen Content

The first time I wrote about evergreen content was in 2015 when I described how to write it. A few months later, I created an ultimate evergreen marketing guide for entrepreneurs. Then in 2017, I gave you a list of evergreen content ideas, but I also shared with you why sometimes, it is useful to choose topical content over the evergreen kind. As you can tell, all these posts focus on the creation side of the story. This month, I learned about the maintenance side, and I wish to share with you what I learned about updating your evergreen content. Continue Reading →

Blog or Podcast: What Best Helps the Entrepreneur?

For my translation agency, I am used to blogging. For my other company Meemoeder.com, I have added vlogging to the marketing mix and started a YouTube channel. It allows me to reach my audience in different ways. However, in the area that I work in, I encounter many podcasters, as well. I never listen to podcasts myself. I have been on several podcasts as a guest, though, as I understand their media coverage can help me. It does make me curious about the benefits for entrepreneurs from the host’s perspective. Is podcasting a good move for entrepreneurs raising brand awareness or do the benefits not outweigh the effort and costs? So, blog or podcast?
True, this could be a richer question as it leaves out video marketing and offline media, among other things. For the sake of clarity, I want to break the topic down to these two marketing forms. Here, I examine what the experts have to say about the blog or podcast question and how easy (or not) it is to start a podcast. Also, I found some tips for being on the other side of the podcast: how to be a good podcast guest. So, if you think podcasts require too much effort to create, but you are convinced of their merits, you can learn how to become a good guest and make money off podcasts that way. Continue Reading →

No Personal Branding Needed – The Entrepreneur Can Win Another Way

I have fallen in the trap of thinking I need to spend time on personal branding too. In fact, I have written a blog post listing tips and a blog post about the reasons why. Most of the blog posts you see written about personal branding focus on social media. I think by now, more and more people realize that social media can come in handy but that they are not real life. The negative consequences that social media and its vanity metrics can have on one’s mental health are highlighted increasingly more. Yes, you can look good on social media, but people do not necessarily buy that self-created image anymore. What can you do as an entrepreneur to keep winning? Two authors have recently argued that no personal branding is required. What a relief. Continue Reading →

Instagram Ads: Best Practices for Beginners

You may be a brand that is thinking about running Instagram ads but has not tried anything yet. You might be like me and have tested an Instagram ad or two to see how it works. In two instances, it did not work for me at all. I wanted to highlight a 24-hour giveaway, but Instagram’s review process took longer than those twenty-four hours! A third try, where I did not have a time limit, did work out nicely.
Still, these three tries made me ask how I can do a better job with Instagram ads. Therefore, in this blog post, I dive into the best practices of Instagram ads. First, I want to show a recent change in these ads, so you have all the relevant information before you starting developing an ad strategy. Continue Reading →