Everything You Want to Know About Buyer Personas

So many articles are written about buyer personas that it might be overwhelming for the entrepreneurs and marketers who are just starting. For this blog, I have read many recent articles and I will list the most important information here. This way, you know what a buyer persona is, why creating buyer personas is important, how you can create them, and where to get information without having to read all those different articles. Continue Reading →

3 Reasons Why NOT to Use User Product Demonstrations

There are quite a few reasons why you would want to show user product demonstrations on your website and share them on social media. As I want to give you the whole picture, I will list some of those reasons, but I will also mention three drawbacks of user product demonstrations Continue Reading →

How to Beat the Dramatic State of Landing Page Optimization

Landing page optimization is in a dramatic state. According to Fahad Muhammad, most marketers are still unable to grasp the one thing that makes a landing page a truly dedicated page and not just any other page on your website. Therefore, the difference between a landing page and a home page or another web page will be discussed in this blog. Continue Reading →

The Practical Basics of UX for the Interested Entrepreneur

For an entrepreneur, a deeper understanding of user experience (UX) might be convenient. After all, if you are going to hire someone who has to create the best UX for your company there is, you want to be able to have a conversation with that person about your expectations. However, trying to understand UX might be overwhelming as it comprises so many things. In this blog, I will touch upon several but not all aspects of UX and show you links to resources. Read the blog here. Continue Reading →

How to Ride the Wave of Innovation in Affiliate Marketing

I will first show what three affiliate marketing experts think the future holds for affiliate marketing and, as a publisher regularly hired by companies, I will then comment on their ideas. Finally, I will list seven habits of successful affiliate marketers, so that you can ride that wave of affiliate marketing innovation in the future too. Continue Reading →